• Changed the role of the Marketing Specialist to be more strategy-focused with a direct relationship with business partners. • Designed and help implement the first paid search strategies for our businesses as a test. • Streamlined content creation with copywriters/designers to shorten review time by over 30%. • Implemented a dashboard where sales and analytics data could be shared with clients. • Reduced marketing campaign spends by 30% by cutting out ineffective channels. • Developed a template to be used to import all marketing activities into MRM at the beginning of a campaign. • Revised our creative brief structure to improve clarity on deliverables. • Organized clients into tiers based on metrics, allowing for a more efficient use of marketing resources. • Updated trackability by redirecting customer flow and implementing Google analytics.

• Managed organic marketing by use of Constant Contact - constructed email campaigns and surveys. • Used customer response data to give feedback to our sales team. • Proposed / supervised all local marketing initiatives. • Cleaned up customer data export / imported for email marketing. • Implemented a regular cadence for newsletters and social media posts (IG, Facebook) • Revamped and maintained marketing expense spreadsheet. • Created new content and designs for our seasonal merchandise.

• Sold treatment by addressing chief concerns, then presented patients with benefits/options. • Coached patients on the best financial plan. • Performed or delegated various administrative tasks relating to insurance payment and appointment scheduling.