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Marketing

Project Manager

Project Management

<p>End-to-end marketing project manager in various marketing channels including Direct Mail, Email and Paid Social.  More recently my projects have been focused on web-migration and, ready-to-sell initiatives and process improvements.</p>

•	Changed the role of the Marketing Specialist to be more strategy-focused with a direct relationship with business partners.
•	Designed and help implement the first paid search strategies for our businesses as a test.
•	Streamlined content creation with copywriters/designers to shorten review time by over 30%.
•	Implemented a dashboard where sales and analytics data could be shared with clients.
•	Reduced marketing campaign spends by 30% by cutting out ineffective channels.
•	Developed a template to be used to import all marketing activities into MRM at the beginning of a campaign.
•	Revised our creative brief structure to improve clarity on deliverables.
•	Organized clients into tiers based on metrics, allowing for a more efficient use of marketing resources.
•	Updated trackability by redirecting customer flow and implementing Google analytics.


Marketing Specialist

•	Managed organic marketing by use of Constant Contact - constructed email campaigns and surveys. 
•	Used customer response data to give feedback to our sales team.
•	Proposed / supervised all local marketing initiatives.
•	Cleaned up customer data export / imported for email marketing.
•	Implemented a regular cadence for newsletters and social media posts (IG, Facebook)
•	Revamped and maintained marketing expense spreadsheet.
•	Created new content and designs for our seasonal merchandise.


Marketing / Special Projects

•	Sold treatment by addressing chief concerns, then presented patients with benefits/options.
•	Coached patients on the best financial plan.
•	Performed or delegated various administrative tasks relating to insurance payment and appointment scheduling.


Patient Care Coordinator-Sales

Brandon Aasen is a Project Manager at Kaiser Permanente in Pasadena, CA. View their experience, skills and work history on Malakye — the professional network…

Brandon Aasen — Project Manager at Kaiser Permanente

Brandon Aasen

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