Bradley Margol

Marketing Professional | E-commerce | Merchandising & Design | Customer Service · Freelance Marketing Consultant

Atlantic Beach, Florida

In My Own Words

Experienced marketing and sales professional with a deep knowledge of data analytics, e-commerce, digital marketing, and Go- To-Market planning and execution. Expertise in conversion optimization, UX, content development & project management. Proven results achieved through strong work ethic and success building cross-functional teams across departments and 3rd party agencies.

Work Experience

Freelance Marketing Consultant

2020 – Present

Experienced marketing professional with an MBA and deep knowledge of the sports and active lifestyle industry currently looking for new opportunities.

Channel Marketing Manager

Urban Armor Gear

2018 – 2020

Managed the planning and execution of marketing initiatives for all sales channels to drive demand and retention • Direct-To-Consumer Webstore: maximized conversion by optimizing the UX of the customer journey across touchpoints and utilizing A/B testing: Webstore navigation and content, e-mail (campaigns & automated flows), SEM, prospecting, retargeting & social • Managed webstore merchandising: set up new products, created collections, managed SEO, adjusted pricing, and monitored inventory • Spearheaded Go-To-Market Calendar to create cohesive messaging in order to maximize the performance of campaigns and promotions across all appropriate touchpoints • Briefed the creative team on the necessary marketing deliverables needed for campaigns, promotions, and other initiatives • Increased Webstore Sales YOY by 82% • Executed marketing initiatives to support wholesale partners: marketing collateral, displays, and account-specific assets & activations

Marketing Manager

Swell

2017 – 2018

Planned and managed marketing campaigns, promotions, and optimized UX to maximize customer acquisition, retention, and AOV • Managed a $600K digital marketing budget and achieved an average monthly ROAS of 550% • Increase customer acquisition through prospecting campaigns, paid search, influencer programs & affiliate partnerships • Maximize customer retention through email campaigns, loyalty programs, VIP customer promotions, and retargeting

Global Marketing Manager

Oakley, Inc.

2016 – 2017

Led the positioning, strategy, Go-To-Market planning and execution for the Snow, Sportswear and Surf product categories • Managed the global launch campaign for the introduction of Oakley’s snow helmets, resulting in over $10M of revenue the first season • Managed campaigns across all channels for the Snow, Sportswear, and Surf product categories, a $300M business globally

National Marketing Manager

Quiksilver

2014 – 2016

Head of US brand marketing. Managed all US marketing activations, such as media planning, in-store marketing, events, and PR • Managed a $4M budget for media planning, brand activations, and retail marketing to drive demand in the US

Global Product Marketing Manager

Quiksilver

2013 – 2014

Led product marketing coordination between design, merchandising, creative, and regional sales and marketing teams • Managed the product marketing aspects of campaigns and marketing collateral: determined messaging for product features, points of differentiation, consumer benefits, and worked with 3rd party brands on messaging of proprietary technology used in Quiksilver products