Bradford stone

cotproarate and client expereince have included Disney,Toyota,SONY, Nutrogena, Mercedes Benz,Microsoft, 20th Century Fox,Victoria's Secret, FILA,ESPN ,Anaheim Angels, the Ducks,The Kings, Macy's,Universal Studios,Giorgio Armani,Guess,Glacier Bay Vodka,Dead on Golf and more.

Executive Creative Director

Brad Stone 310-456-4729 brad@stoneadvertising.com https://www.stoneadvertising.com / www.restoftheworld.agency https://www.linkedin.com/in/bradstone2

Leadership of Global Creative Teams/Project Management/Strategic Planning & Assessment Mentorship/Brand Vision and Design/Product Development/P&L Management/Best Practices Omni-channel and Multi-industry Expertise/Ecommerce An award winning professional accomplished in leading integrated go-to-market operations from concept to delivery. Extensive Fortune 500 to consulting and small company experience with a focus on aligning businesses and products with their audiences. An action-oriented and collaborative leader who understands the inter-connectivity of strategy, brand building, and marketing innovation. • Building and managing effective creative teams across many operational and market settings while developing, leading, and motivating cross-functional teams at all levels • High level Ideator who engages, translating business and brand goals into Innovative digital experiences across broadcast, video, mobile, and social platforms • Proven track record of delivering solutions that exceed expectations while inspiring creativity in others • A Storyteller whose acumen and conveyance move people to act

Key Highlights Extensive depth and breadth of brand experience across many verticals including entertainment, a host of consumer products, beverage, cosmetics, and healthcare. Driving creative solutions for brands like Disney, Universal, DreamWorks, Sony, Mercedes, Sprint, Toyota, Guess, and Ralph Lauren.

Spearheaded global creative strategies for 500 Disney stores and thousands of properties and developed a branding guide still being utilized today. This has led to a continuing relationship with Disney, allowing opportunities for major contributions to this day. Most recently in 2017, playing a key role in the Anaheim Angels new design, branding, and market strategies- resulting in millions in additional sales, helping Disney maximize profits with many lucrative brand extension products earlier. Universal has also been a valuable, lasting relationship. Organizational Developer who has assembled and managed operational teams including building his own company from 0 to 12M in annual revenue and a staff of 15 professionals. Launched many new products resulting in FAR EXCEEDING expectations. With less than ideal conditions due to a late product rollout, helped catapult Glacier Bay Vodka. From creative labels, on and off premise POP and POS, ad campaigns, to graphics and logo design in 20 states to 50 states in 10 months. They were the fastest growing flavored vodka Brand that year. When General Instruments created a new digital receiver capable of 600 channels an end-to-end complete branding strategy was developed. Resulting in 1.2 M satellite receivers sold in the first 18 months.

Professional History Vice President, Business Development/ Executive Creative Director-Rest of the World New business development and growing Rest of the World (ROW) current 2019-present clients in retail, cannabis, entertainment, beverage, financial, sports, healthcare, lifestyle and non-profits. HBO,Starbucks,Target,United Way,Jack Daniels and more.

Executive Creative Director/Partner-HALO Brand Consultants 2016-2019 Partnered with 2 other highly respected creative pros to offer valuable services including Brand Identity, packaging, advertising, website design, events and trade show design, POP and merchandizing, catalogs, corp. collateral, printed and digital marketing materials. Trusted by companies from Disney to brands like ESPN to maximize value.

Executive Creative Director/Partner- MAV12 Marketing/Stone Advertising 2012-2016 Partnered with collaborators experienced in other industries to build a cohesive operating practice serving numerous market verticals, representing leading products and popular brands to startups. Led a Hello Kitty/L.A. Dodgers cross promotion and launched campaigns for Toyota, Microsoft, Armani, Neutrogena, Tag Heuer, and many others.

Creative Director and Founder-Stone Advertising 2001-2012 Built and helmed successful full-service operation. Managing high level creative teams and delivery of best in class solutions to top tier clients including Sony Pictures, Nextel, Glacier Bay Vodka, LA Gear, Riverside Community Health Foundation, Citrus Valley Hospitals, and many others.

Senior Creative Director/Partner-Paragon 1995-2001 Built the agency from the ground up. Surpassing $12M in annual revenue and a staff of more than 15, providing household brands like Disney and Universal Studios, Nextel, Hussong’s Beer, Pacific Care, Turner Broadcasting, Public Storage, and many others.

VP/Senior Creative Director-Universal Studios 1993-1995 (Theatrical, Home Entertainment, Consumer Products)-Oversaw global creative branding, design, and marketing for classic property divisions-extensive project management and a team of 30+ professionals.

VP & Global Creative Director-DISNEY STORES 1991-1993 Reported to the President of the Disney Stores. Managed a 10M+ budget. Led and recruited a team of 25 in-house and 65 freelance design and creative professionals. Directed global business strategies and built a successful organization-leveraging well-seasoned leadership, while fostering and empowering creativity and professional growth in a 500 Store operation.

Senior Creative Director-Wherehouse Entertainment Stores 1988-1991 Led all creative and advertising operations for a national store chain consisting of 450+ locations.

AWARDS Best of Show Chicago/GOLD MEDALS at the West Coast Art Director Show, Addy Awards in Communications, SF Society of Illustrators, Western Art Directors Club Magazine, The National Retail Advertising Conference, Chicago Magazine Ad Series, the NY Society of Illustrators, and The Society of Illustrators in L.A.

EDUCATION Bachelor of Arts in Graphic Design-Chico State University/Chico, CA Graduate Studies in Graphic Design-Academy of Art/San Francisco, CA