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VP Design/Marketing/Sales

Marketing & Sales

Leads design, operations, and client acquisition for US market. Directs Merchandising team in client product development through market analysis and costing of samples for US markets. (Men's, Women's and Kids hosiery) Interfaces with client designers, Product Managers and Sourcing team in all design/development and Co-Creation. Ensures design intent and target costs are met. Drives sample submissions, and development deadlines around client time and action dates. Presents line to prospective customers. Manages Pakistan team through direct app-based communication, What's App, Zoom and Email. Maintains US budgets, including office, samples and travel.

(Consulting)
Leads design, operations, and client acquisition for US market. Directs Design and Merchant team in client product development through trend and costing of samples for US markets. (Men's, Women's, and Kids denim bottoms) Interfaces with client designers, Product Managers and Sourcing team in all design/development and Co-Creation. Ensures design intent and target costs are met. Oversees sample submissions, and development deadlines hit the time and action dates. Presents line to prospective customers. Manages Pakistan team through app-based communication, What's App, Zoom and Email. Maintains US budgets, including office, samples, and travel.

Design Director/Marketing

Leads design, operations, and client acquisition for US market. Travels to Pakistan to direct Design and Merchant team in current line creation through trend and costing of samples for US markets. (Men's, Women's and Kids apparel bottoms) Interfaces with client designers, Product Managers and Sourcing team in all design/development and Co-Creation. Ensures design intent and target costs are met. Oversees sample submissions, and production deadlines hit the time and action dates. Presents line to prospective customers. Manages Pakistan team through app-based communication, Whats App, Zoom and Email. Maintains US budgets, including office, samples and travel.

Leads operations with superintendent on luxury tenet improvement construction projects. Initiates and qualifies subcontractor acquisitions, leads budget negotiations and client interface for awarded jobs. Budget management, daily schedule maintenance along with materials management for project. Leads progress and reporting to client executives throughout construction schedule. Issue resolution throughout the project through cost solutions or change order requests. Driven by high end aesthetics with client, budget and schedule as pathway to excellence.

Project Manager, Luxury Retail Tenet Construction

Leads design operations and client acquisition for US market. Travels to Pakistan to direct Design and Merchant team in current line creation through trend and costing of samples for Europe and US markets. (Men's, Women's and Kids apparel bottoms) Interfaces with client designers, Product Managers and Sourcing team in all design/development, Ensures design intent and target costs are met. Oversees sample submissions, and production deadlines hit the time and action dates. Presents line to prospective customers. Manages Pakistan team through app based communication, Whats App, Skype and Email. Maintains US budgets, including office, samples and travel.

Head of Design/Marketing

Accountable for all aspects of design, operations and client relations for US market. Directs India Design and Merchant team in creation and costing of Men's and Kid's apparel line offerings. Interfaces with client designers, Product Managers and Sourcing team in all design and development, ensuring target costs are met and sample submissions hit deadlines. Oversees production approvals meeting time and action dates. Manages all US budgets, including office, samples and travel.
Key Projects:
*	Katmandu Apparel Design - US Office: Set up Dallas office and operations. Reduced operating costs by 30% while increasing company visibility and image. Streamlined communications and logistics between US design and India home office team.
*	JC Penney Product Development: Effectively built confidence and strong relationships with JCP Designers, PD's, Sourcing and Leadership. These working relationships have increased KAPL's product development reach from Kid's and Young Men's to include Traditional Men's and Big and Tall.
*	New Client Acquisitions: Identified and pursuing key new accounts, inclusive of Amazon, Navy Exchange Command, Belk and Haggar
*	Katmandu Owners: Directly communicates and reports to Kiran and Manisha Temkar - Principal owners, on all operation targets, budgets and new client opportunities. Facilitates proper communications between India Head of Department, Merchants and client leadership team.

Oversee all aspects of this trend forecasting and creative direction company offering curated trend research. Create and present current and future fashion trends to apparel manufacturing, apparel retail, food, and fragrancies industries. Develop and manage all budgets and invoicing, including European travel expenses and temporary Amsterdam office.
Key Projects:
*	Haggar Clothing Co., Dallas, TX: Presented macro trends on millennials and retromania that were adopted into a multichannel print/digital marketing campaign. Increased fashion apparel adoption 30% two years in a row. Advised on developing authentic retro line to offer Urban Outfitters and Target, resulting in two new accounts and new, younger, consumer graphic.
*	Creare Group, Biella/New York/Shanghai: Delivered digital, market-ready presentations for sales team, increasing fabric sales to retailers. Provided direction to Italian and Shanghai factories for line development and sample production. Influenced marketing practices with key words, including social media language and millennial generation attributes.
*	Katmandu Apparel Ltd, Mumbai, India: Developed presentations to deliver to big box retail clients, increasing factory image and trend resource 50%. Curated sample assortments into lifestyle segments, enhancing line clarity and strategic client focus by 50%. Provided market analysis on current potential clients, boosting sales by up to 10% and leading to three new clients.
*	Symrise Consumer Insights, New York, NY: Increased online readership and engagement 5% by contributing trend articles to food marketing division. Forecasted macro trends that directly affect consumer behaviors and exhibited subtle connectivity between fashion and food. Broadened scope of food trends identification 50%. Added future trends path to prioritize and schedule trend articles by season and customer effect-a new approach and new metric to deliver information.

Owner/Director

Managed cross-divisional distribution and exchange of current and future fashion trends among product development, design, merchandising, and marketing teams. Set overall direction in conceptual development of product lines. Envisioned and determined strategic direction of business. Ensured products were consistent with market trends and business strategy. Interpreted international and domestic fashion trends relating to market demands and company image.
Key Achievements:
*	Accelerated sales by implementing a measurement tool that provided identity, quantified importance, and increased buyer certainty that key trends would be marketed.
*	Developed and executed a trend lifecycle tool for positioning and exiting trends, allocating volume while also incorporating planned obsolescence of trends.
*	Established buyer, designer, and trend domestic and European shopping trips, creating alignment with key trend initiatives for development and buy-in.

Divisional Trend Director

Directed all aspects of designing, developing, selecting, and approving seasonal materials, silhouettes, colors, and patterns. Managed a team of 10 designers and assistant designers, including hiring, training, and employee development. Administered $100K travel budget, fully maximizing resources while consistently coming in at or below budget. Determined brand's seasonal fashion direction and guided the creation of original concepts encompassing that vision.
Key Achievements:
*	Created and coordinated a thematic design approach that provided a storyline behind selections pitched to the buyer team, increasing adoption rates in four out of five categories.
*	Built key relationships with general merchandise manager (GMM) and divisional merchandise manager (DMM) through coordinated European travel, leading to almost $1B in sales for the JCP Stafford brand.

Design Director

Brad Ross is a VP Design/Marketing/Sales at Mustaqim Socks Pakistan in Allen, TX.

Brad Ross

Brad Ross

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