Brad Cole

• Creative Content/Process Responsibilities: o Manage the execution of the GTM launch timeline and delivery of collateral o Manage the development of assets and content needed to keep the Niner Bikes website current and maintaining our brand/product initiatives. o Manage the Marketing inventory for photo-shoots, event giveaways and media reviews. - This includes collaboration with Sales and Operations to allow delivery of marketing assets to events, demos, and editors. • Press and Athlete Relations: o Develop and nurture positive relationships for product launches, media reviews and brand pieces o Act as Niner point of contact for all athletes (CLIF, Stan’s, Niner Enduro and Rebecca Rusch as examples) • Events and Budgets: o Manage event coordination and planning with the collaboration of operations, sales and product o Contribute to monthly budget to actual reviews to ensure the Marketing efforts and related expenses are within the prescribed budget • Intradepartmental and Customer Communications: o Facilitate internal Niner discussions with sales to ensure marketing initiatives support sales initiatives o Work closely with product to create constant and accurate technical and product specific messaging throughout the development process to customer delivery o Actively pursue up to date product delivery information with operations to ensure marketing plans and initiatives support incoming or new product o Collaborate with commercial partners to ensure Niner marketing is delivering supportive and accurate materials • Branding Responsibilities: o Collaborating with the marketing team and product development staff to research brand aesthetics and messaging o Collaborate on product stories as they relate to marketing initiatives / launches and deliverables

• Creative Content/Process Responsibilities: o Delivery of GTM of collateral o Manage the development of assets and content needed to keep the Niner Bikes website current and in keeping with our brand/product initiatives. o Oversaw the movement of marketing inventory for photo-shoots, event giveaways and media reviews. - This includes collaboration with Sales and Operations to allow delivery of marketing assets to events, demos, and editors. • Press and Athlete Relations: o Handled product logistics for all athletes (CLIF and Backcountry.com) • Events and Budgets: o Manage event coordination and planning with the collaboration of sales and product o Oversaw all logistics leading to tradeshows and events and executed onsite setup to ensure events moved smoothly - Including: Interbike, Eurobike, Sea Otter, Press Camp (as examples) • Intradepartmental and Customer Communications: o Collaborate with sales on demo program logistics and delivery of product for demo van s • Branding Responsibilities o Collaborate on product stories as they relate to marketing initiatives / launches and deliverables

o Collaborated with sales to create a support structure for warranty claims o Oversaw logistics for moving warranty product both internationally and domestically

o Answered rider phone calls for technical support and service o Collaborated with product to create consistent responses and messaging for commonly asked questioned o Monitored on forums to offer technical support and service to the online community