Fashion

Lifestyle

Streetwear

DESIGN DIRECTOR / PRODUCT DESIGNER

Creative & Design

Design Director with extensive experience in the Sportswear, Active Sportswear, and Accessories markets. Through the years I have designed and directed product categories that include Denim, Knits, Woven's, Graphics, Swim + Surf, Active, Sweaters, Outerwear and Accessories. My skill set is also heavily rooted in brand building, trend and design research. As part of my process I incorporate a strong visual language to create dynamic storyboard presentations and product assortments.

With my cultivated understanding of brand DNA, Culture, and Brand Building I have had great success translating market trends into commercially viable and aesthetically desirable products. My mission is to always to dig deep and extract the core essence of the brand and build on that principle. I love creating products with purpose that the customer can connect to. My varied background in the menswear, active and lifestyle markets has always allowed me to explore how all can co-exist. 

My global expertise in both Product Development and Trend Research is supported by many years of travel to Asia and Europe.  As a designer I am always on the look out for global inspiration to feed my creative output. My interests range from Fashion, Art, Travel, Music and everything in between. Most of all I am inspired by working with like minded creative people who are passionate about what they do.


Responsible for leading all aspects of design direction including multi- category apparel and accessories design ,  strategy,  brand presentation, seasonal trend forecasting, mood boards , brand identity and product development. Specializing in development of best in market  product concepts that successfully drive both creative + commerce. 

Clients: Sitka Gear, Ghost Golf, Avirex, Alpha Industries, Barneys New York, Beyond the Streets, Mister Cartoon, 
English Laundry, SA Studios , Prince Tennis 

Designed seasonal incremental “MONOCHROME” collection consisting of premium head-wear + accessories targeting top tier distribution, elevating brand perception as well as creating the opportunity for the brand to re-connect with the fashion forward taste-maker / influencer consumer.  

Developed and managed key brand and artist collaborations resulting in product launches at New York Fashion Week, Miami Winter Music Conference, and NBA All Star Weekend. 

Collaborations: Kith x NY Yankees, Rostarr x The Standard Hotel, Mister
Cartoon , Mix Diskerud (NYCFC) , Public School (PSNY)


DESIGN DIRECTOR

Recruited in 2008 personally by industry mogul SEAN “ P. DIDDY ” COMBS to help him revitalize the Sean John Collection and brand aesthetic.

Successfully provided cross functional strategic leadership and direction to design, production, marketing, and sales that resulted in a profitable sales revenue of $65M for 2014.

Managed staff of 5 full time designers and seasonal freelance designers insuring that collectively the team was always on track to meet all requirements including: margin, production calendar, sales needs and delivering desirable trend right product to the consumer.

Responsible for all creative direction, design and merchandising of the ENYCE + RSRV brands for the US and European markets.  Successfully launched RSRV, a progressive contemporary young men’s collection distributed through Fred Segal, DTLR, and Buckle stores.

VP OF DESIGN MEN'S

Collaborated directly with Hip Hop icon and industry legend RUSSELL SIMMONS on launching and designing multiple streetwear brands.
Brand Portfolio:  Phat Farm, Def Jam University, Run Athletics

DESIGN DIRECTOR MEN'S

Worked in collaboration with Pony Footwear + The Firm to design develop, and re-launch the storied Pony athletic and lifestyle brand. Responsible for all design direction,  market forecasting and communications with overseas factories.

HEAD DESIGNER

Designed and developed a signature high end luxury sport lifestyle collection for NBA Legend  KOBE BRYANT.   

Conceived and designed the first ever marketed “Originals” collection that revolved around a velour tonal stripe version of the classic A-15 track suit.

Designed TMAC apparel capsule for NBA star Tracey McGrady 

Created SMU programs for Foot Locker, Foot Action,  and Champs


SENIOR DESIGNER

Boris Burdikin is a DESIGN DIRECTOR / PRODUCT DESIGNER at BB DESIGN DIRECTION in Irvine, CA.

Boris Burdikin

Boris Burdikin

Skills

Interests

Industries