Bobby Ali

In charge of sales / marketing / product development and expansion. Have helped grow the brand from $400k to over $15 million in revenue. ? Built a globally recognized brand distributed in over 4000 doors and 30 countries with relatively limited capital in a highly competitive space. ? Target, Best Buy, REI, Dicks Sporting Goods, Vail Resorts, and thousands of bike, snow, and outdoor independent dealers. ? Assembled and managed a high-level team that helped pioneer the brand and had incredible fun doing it. ? Created coveted trade and consumer marketing content that drove brand evangelism, awareness, and sell through. ? Developed an extensive line highly differentiated product in an otherwise crowded space including the number one market share helmet audio and communication product, the CHIPS(TM). ? Established OEM partnerships with Bern, Giro, and Smith Optics.

? Managed all International and Domestic business for EVS Sports. (grew sales revenue 236%) ? Responsible for marketing, sales, and licensing of EVS products. ? Marketing - Developed all new store merchandising and POP program, and training videos. ? Worked with key accounts globally to design and build EVS branded area. Helped develop new online videos that would provide consumers product training on all new products. Developed a new packaging design template to provide uniform packaging and ensure key features were emphasized. Work with media outlets to promote and define EVS brand. Managed building of new website and increasing social internet presence. Product training for all major distributors. ? Product development responsibilities include guidance of R&D, forecasting product trends, forecasting introduction timeline, and final pricing of products for all global markets

? Oversaw $40 million in sales ? Managed Sales managers / reps domestically and globally ? Direct Sales key accounts ? Managed and built relationship with US and International Distributors ? Auto Racing Technical products - Brand / Sales Manager ? Pioneered US account base for retail sales of new category ? Motorcycle (street and dirt) technical products - Brand Manager / Key Accounts

charge marketing and sales of all categories of Oakley products, sunglasses, RX, footwear, sportswear, etc. Duties included marketing, sales, merchandising, and brand growth.