Bob Smith
Owner/Creative Director/Designer · bobsmith.design
Long Bech, CA
In My Own Words
A multi-disciplinary freak of nature with over 20 years of experience in apparel, brand, and design direction, partnering with global brands and athletes to bring compelling and profitable ideas and collections to market. Mr. Smith has experience in virtually every aspect of creating a successful line and bringing it to market while infusing an infectious enthusiasm into the teams he works with. Expert-level in a wide range of design software including Adobe Creative Suite, hand illustration, and photography.
Work Experience
Owner/Creative Director/Designer
bobsmith.design2005 – Present
Best-in-class creative, design, and illustration for countless companies from the huge to unheard of.
Owner/Creative Director/Designer
Ore-Cal Sportswear2017 – 2021
Run and Manage Operation and Design Role of Startup Apparel Company • Created vintage-inspired Men’s Sportswear brand. • Created compelling brand story through graphics, print, and online materials. • Secured premium manufacturing sourcing. • Designed all marketing collateral. • Presented collections at key retail accounts and international trade shows, securing pinnacle international retailers like Manifesto and Garbstore in the UK, Isetan in Japan, and Gentry and Wittmore in New York and Los Angeles.
Global Creative Director/Apparel & Graphic Designer
New Balance Athletic Shoe, Inc.2012 – 2017
• Worked directly with internationally ranked athletes to integrate performance insights into retail product innovations. • Presented collections to key global accounts and international tennis federations • Created unique NB Tennis market positioning. • Co-ordinated with marketing teams to drive NB Tennis POV across all media channels • Designed and executed Men’s and Women’s Tennis Apparel collections. • Collaborated with Footwear Designer to ensure continuity across product categories. • Researched and implemented seasonal design stories, driving POV to sales. • Responsible for all graphics, promotional and collateral materials.
Consulting Art Director
Pendleton Woolen Mills2005 – 2014
• Worked directly with the Marketing and Communications Director to create branding and product materials. • Developed brand identity for Home Division, which was directly carried over into product. • Created identity and marketing materials for their centennial anniversary. • Concepted and illustrated branding materials for the National Park Blanket program, doubling sales in the 12 months after its release. • Created an identity program for the fashion-focused “Portland Collection” apparel line.
Creative Director/Apparel & Graphic Designer
Athletic DNA2010 – 2011
• Design, merchandising, sourcing and process management of production for tennis apparel line. • Re-imaged brand presentation and identity. • Responsible for all graphics, promotional and collateral materials. • Presented collections to key retail accounts and international tennis federations
Design Director
Dehen 19202011 – 2011
• Curated, merchandised and designed pinnacle collection of Knitwear and Outerwear for retail at exclusive, high-end boutiques. Line was shown at Brooklyn Pop-up Flea, Capsule, and Bread+Butter in Berlin.
Senior Designer
Nike, Inc.1995 – 2006
• Conceptualized, advocated for, designed, and brought to market, pinnacle White Label Nike Sportswear line, which allowed Nike to penetrate Tier Zero retail channels and high street boutiques. • Interviewed Nike athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create compelling product. • Researched, and authored 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket. • Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” ax cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio. • Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.
