• Worked directly with internationally ranked athletes to integrate performance insights into retail product innovations.  • Presented collections to key global accounts and international tennis federations  • Created unique NB Tennis market positioning.  • Co-ordinated with marketing teams to drive NB Tennis POV across all media channels  • Designed and executed Men’s and Women’s Tennis Apparel collections.  • Collaborated with Footwear Designer to ensure continuity across product categories.  • Researched and implemented seasonal design stories, driving POV to sales.  • Responsible for all graphics, promotional and collateral materials.

• Conceptualized, advocated for, designed, and brought to market, pinnacle White Label Nike Sportswear line, which allowed Nike to penetrate Tier Zero retail channels and high street boutiques. • Interviewed Nike athletes, collectors, and employees, researched print and video source material to unearth the stories behind 30+ years of Nike apparel and footwear, which were used to create compelling product. • Researched, and authored 26°—The History of the Nike Windrunner, a limited edition book which was used to promote the 25th anniversary of Nike’s iconic Windrunner jacket. • Collaborated with CEO Mark Parker and the Nike Archive to curate and produce “All Nike Logos Ever,” ax cataloging of every logo, brand, and sub-mark ever produced by the Nike Design Studio. • Worked with cross-functional teams to create and drive key apparel stories for countless pinnacle initiatives and events, consistently delivering fresh, profitable perspectives and executions to the retail floor.