Bob Moore

Exercise decisive business leadership and account management expertise to build revenue for this full-service brand marketing and digital communications agency, with a focus on media campaigns, print collateral, PR and digital communication. Lead vision, strategy, and execution for branding and strategic implementations on behalf of a diverse roster of Fortune 500 clients that include Arm & Hammer, Merck Animal Health, Siemens Medical, Maersk Line, BNSF Railway, and Integra Life Sciences. Effectively manage the entire client relationship, strengthening accounts through focused, personalized service. Facilitate the flow of critical information between clients and the Art and Creative departments, delivering unparalleled levels of service that far exceed client expectations.

Fulfilled a critical role leading the development and execution of marketing strategy for the second largest engineering, consulting, and professional services firm in New Jersey. Led strategic planning, branding, and brand strategy implementation, positioning the company as a leader in the field of land planning, civil engineering, and structural services. Exercised supervisory authority over a high performing team of seven marketing communications professionals. Maintained all project revenue and expense budgets.

Directed all facets of sales, relationship management, marketing, branding, budgeting, and vendor relations for this $4MM full service advertising agency. Achieved a demonstrated record of success, marked by key wins that included a $1.5MM deal with Thomas Edison State College and a $1.1MM contract with Meridian Health for advertising across multiple channels.