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Fundraising advocate for children's hospital orange county (choc)

Due to premature birth our twin daughters spent 3 months in the nicu. through that experience we became deeply attached to the lifesaving support and care nicu’s provide. we now advocate and fundraise on behalf of choc to provide similar care to future families in need.

Director of Product Development

Engineering & Production

Experienced CPG professional with extensive capabilities to ensure meaningful value.
Established by 8+ years of brand building within the beverage industry, with extensive
experience in business development and value proposition. History with RTM strategy,
category growth, business planning, key account management, data driven forecasting
and consumer behavior. Ability to successfully manage budgets to achieve target goals.
Understands the value of branding, design, company culture and relationship building.

Report to CEO
Recruited to Alo Yoga by the owner and CEO to develop and bring a new CPG product
line to market. Identified value proposition, business plan, supply chain, RTM strategy and multi-stage approach to launching a new vertical into their existing business unit.

Highlights
• Established product design, call outs, messaging and positioning for success
• Developed marketing strategy leveraging influencer networks, digital advertising, gamification and field marketing e orts
• Identified turnkey supply chain solution and worked with formulation team to create innovative new wellness products in emerging market
• Established a direct and retail sales strategy utilizing existing inside sales team
and creating a progressive subscription service with high retention

Reported to CEO
As one of Generosity's first employee's, I was responsible for establishing and managing the marketing, sales, operations and manufacturing departments. Once established, I focused more on business development, bringing meaningful growth to our Natural, Grocery, Foodservice and Roaster Channel account base. Negotiated promo schedule for all Channels and creative merchandising opportunities for DP's and KA's. Increased brand awareness through ROI positive digital, field and cross marketing initiatives.

Highlights
• Established DP brand positioning for Natural, Foodservice and DSD channels
i.e., Numerous UNFI and KeHE DC locations, RNDC, Breakthru, Young's Market
• Launched and led KA activations for multiple Natural and Grocery chains
i.e., Sprouts Market, Bristol Farms, Gelson's, Erewhon, Jimbo's, Clark's
• Built data analysis systems utilizing SPINS, Shelvspace and DP reports to measure growth, brand awareness and achieve sales targets
• Surpassed 2017 sales goal by +60%
• Managed field marketing, demo and brand ambassodor team of 20+ personnel
• Developed 2018-2022 Business Plan to equip CEO for successful Series A raise
• Managed supply chain and production. Found cost savings and increased
margins by additional 23%

VP, Business Development

Reported to CEO
Joined as part of its founding team. Helped identify the key brand attributes, market
delineators and RTM strategy. Established and managed KA and strategic partnerships in the Natural, Grocery, Hospitality, Foodservice and Retail Channels. Lead Social Mission
program to fulfill transparent cause-based business model and provide more than one
million gallons of clean and safe drinking water in developing nations.

Highlights
• Established DP brand position for Natural, Foodservice and DSD channels
i.e., Numerous UNFI and KeHE DC locations
• KA management for multiple Natural and Grocery chains
i.e., Whole Foods, Sprouts Market, Bristol Farms, Harmon's, New Leaf Markets, Albertsons, Brookshire's
• Created successful Promotional Calendars and merchandising for multiple retail
chains leading to a 17% velocity increase for all Natural Channel sales
• Created out-of-the-box partnership with fashion retail chain, PacSun. The trial
surpassed volume expectations by 22%, leading to multi-region expansion
• Executed in-room program with Marriott Vacation Club, creating Social Missions
partnership
• Managed 7 person sales team and 45+ person national broker network

Director of Business Development & Social Missions

Between the years of 2004 - 2012, I skied at a professional level, competing in multiple events like Dew Tour, X Games, Red Bull Cold Rush and also appeared in
numerous ski films including Warren Miller and Nimbus Independent. Sponsors
included The North Face, POC, Spyder, Skullcandy, Evo.com, Dakine, Surface Skis and multiple other (non)endemic brands. Deep knowledge of athlete & influencer marketing, sports advertising and content development.

Professional Skier

Blake Nyman is a Director of Product Development at Alo Yoga in Costa Mesa, CA. View their experience, skills and work history on Malakye — the professional…

Blake Nyman — Director of Product Development at Alo Yoga

Blake Nyman

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