Blake Bowerman

Associate Marketing Manager

2021 – 2023

* Marketing Calendar Management: Maintain the master marketing calendar including email cadence, promotional timelines, creative execution, copy writing, and proofreading. * Partnership Management: Manage key partnerships including the retail relationship for Public Lands implementing a marketing plan supporting store grand openings, enhanced branding in-store and local event sponsorship. * Retail Marketing: Work with the Jack Wolfskin flagship retail store on assortment, merchandising, and in-store promotions. * Wholesale Support: Provide support to sales representatives through the coordination of brand marketing materials, seasonal catalogs, trade show displays and retail POP.

SMB Regional Channel Manager

2020 – 2021

* Partner Outreach: Served as the primary point of contact for 250+ partners with a centralized focus on maintaining active communication to progressively drive referrals, facilitating quotes for service, solution demos, and partner onboarding. * Pipeline Ownership & Revenue Growth: Pipeline generation of over $20K in monthly revenue; successful in consistently meeting monthly revenue targets of $18K. * Cross-Functional Collaboration: Facilitated open communication with Regional Channel Manager and Account Executive teams, collaborating on driving partner growth and closing high-value sales.

Client Success Manager

2018 – 2019

* High-Volume Account Management: Oversaw a brand client base of 100+ with a category focus on the outdoor industry. * New Business Opportunities: Pioneered sales growth at the brand and retail level, to include training, capturing revenue through untapped marketplaces, and maintaining a pulse on future opportunities via monthly status calls. * Relationship Building & Customer Experience: Cultivated and fostered relationships with brand clients and retail partners to ensure a seamless customer experience, while gathering feedback on evolving platform improvements. * Client Onboarding: Navigated all phases of new client onboarding and served as a source of guidance and information for a diverse range of client needs and inquiries. * Strategic Planning & Execution: Instrumental contributor in daily conference calls and quarterly business reviews centralized on establishing and initiating strategic direction. * Technology Acumen: Assimilated working knowledge of SaaS-based technology.

Business Development Manager

2017 – 2018

* Brand Building & Key Account Management: Built/developed new wholesale accounts, D2C ecommerce relationships (Fingerhut and Overstock.com), oversaw key accounts for numerous high-profile retailers (Dunham's, Sportsman's Warehouse, and Bass Pro Shops) and spearheaded private label partnerships (Wise Foods). * National Sales Leadership: Directed distributors and 75 sales representatives across the U.S. with a centralized focus on regulating brand integrity, ensuring consistent messaging, and maximizing sell-through. * CRM Tool Management: Provided ongoing communication to customers, vendors, and partners via CRM management and communication through HubSpot, including monthly cadence email blasts.

Customer Success Manager

2016 – 2017

* Account Management: Managed a multitude of high-value accounts with revenue in excess of $2M and navigated overall strategic direction for brands focused on key influencers in retail, professionals in the field, and on social media. * Key Account Management: Managed clientele in key categories of Pet and Consumer Electronics, including, Hill's Science Diet, Purina, FitBit, and Skullcandy. * Customer Engagement: Bolstered/maximized customer engagement through monthly status calls, quarterly business reviews, and marketing calendar development. * Site Build: Continually monitored site build pre-launch, including brand content, product merchandising, messaging, store set-up, and incentives.

Vendor Relations Manager

2013 – 2016

* Program Management: Governed a $500K+ annual co-op program encompassing 150+ leading lifestyle/outdoor brands and forged partnerships on product launches (Columbia, GoPro, Patagonia, and The North Face). * Strategic Planning: Accelerated co-op dollars through formulating and introducing a comprehensive co-op marketing strategy, including a seasonal promotional campaign calendar. * Marketing Campaigns & Strategy: Developed and launched a diverse range of customized co-op brand marketing campaigns utilizing traditional media, social media, and special events. * Vendor Relations: Nurtured key relationships with vendors via mutually beneficial contract negotiations, ensuring continued support of internal programs, and fortifying external partnerships that drove revenue and efficiencies.

Assistant Manager Footwear Lead Sales Specialist

2011 – 2013

* Team Leadership: Rose through the ranks from Retail Staff, to Department Lead, to Assistant Manager with progressive responsibility over facilitating day-to-day operations management of 20-30 store personnel. * Business Unit Turnaround & Revenue Growth: Pioneered and achieved full turnaround of the footwear department, in turn accelerating overall sales growth by 20%. * Product Knowledge & Professional Development: Proactively became a product expert with ability to speak with fluency on all product offerings; gained full knowledge of the retail lifecycle. * Supply & Demand: Maintained active communication with buyers and sales representatives on inventory levels, evolving market/retail trends, merchandising, and a broad range of customer requests.

Bachelor of Arts in Marketing

Bachelor of Arts in Marketing