While living in Central Europe I created and founded a direct-to-consumer brand called Hoi Outdoor. We take the travel hammock and make it better, softer, lighter and stronger. Designed for the Swiss market, we use high quality fabric and hardware built to last. Please visit our website at hoioutdoor.com to see more. Thought this experience I have learned about design, importing goods, social media marketing, direct sales online, website development and SEO, and event marketing and coordination in Europe.