Beth Lyden
Producer at Red Boots Productions | Coordinate High-Energy Action Sports Digital Content & Events
Franklin | US
Skills
No information
Interests
No information
Industries
Lifestyle
Skate
Snow
Summary
Activity
Work experience
Red Bull
Supervising Producer/Executive Producer | 01/2011 - Current
Overee all aspects of video production for some of Red Bull's most successful TV/YouTube series by building engaging content, integrating targeted social channels, and extracting consumer data to refine campaigns that offer maximize reach * Created & produced "Who is JOB?", Red Bull's most successful original series (95M views)* Supervising Producer of 4 successful original series, 2 films and countless pieces of content* Supervising Producer “You Good?”, Red Bull's US most successful action sports piece in 2019
Red Bull
Digital Sports Marketing Project Manager | 01/2009 - 12/2011
* Built & executed digital marketing programs & content plans for Red Bull Action Sports* Produced fresh content across multiple digital platforms to drive traffic to redbullusa.com & social channels* Collaborated with RBMH to create digital, short form, TV series, long form, & editorial content * Work directly with Red Bull Skateboard team to grow & sustain @redbullskate twitter content * Produced & executed content plans for multiple Winter/Summer X Games
Tadpole Event Marketing and Strategic Consulting
Project Manager | 01/2007 - 12/2009
Project Manager Client: FUEL TV 2007 - 2009* Managed more than 25 FUEL TV events and promotions including FUEL TV Up-Front Presentations in NYC, Dew Action Sports Tour, GvR Skate and Snow, Hurley US Open of Surf, Transworld Dirt Days, Indie 103.1 Also I Like To Rock Concert Series, The Roxy Chicken Jam and others.Project Manager, Athlete Marketing/Event Consultant Client: Red Bull North America 2007 - 2009* Project Manager for multiple Red Bull Marketing Plans including athlete and event marketing, developing goals and tactics, managing time-lines, coordinating multiple outside agencies and implementing promotional tours to leverage athlete sponsorships.* Created content using a network of writers, editors, and photographers for athlete related stories, events, TV appearances, specials, photo/video shoots, webcasts, etc.
Education history
other
| 1987 - 1989
