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Brand marketing

Online/digital marketing

Director of Growth

Top Management

Innovative marketing professional focused on measured results to drive strategic insights, new perspective and big picture vision. Generates revenue driving strategies, campaigns and brand awareness through the intelligent use of digital, social and traditional marketing channels.

SKILLS
Amazon 1P / 3P Sales & Advertising | Global Brand Management | eCommerce  Strategy | SEO and SEM | Strategic Planning | Brand Updates/Rebranding | Process and Project Management | Market Research | Marketing Budget/ P&L Management | Website Optimization



As a member of the leadership team, defined & executed the brand marketing vision and strategy in support of all online marketplaces. Built high performing, cross-disciplined Marketing & Creative teams responsible for customer experience & engagement, inbound & performance marketing, product marketing, website design & development, campaign management, analytics, Ecommerce, social, UX, design and A/B testing.
•	Managed media & advertising budget of $16M. Managed agency relationships, negotiated technology partnerships and guided application development, infrastructure, and platform implementation.
•	Drove Amazon sales growth by 120% YoY and DTC website by 433%. Aided operations team in launching products on Walmart.com and iHerb.com.
•	Hired & managed high performing Marketing (10) and Creative (3) teams in support of company objectives.


Director of Digital Marketing

Developed, implemented, and adapted online strategies for twelve brand DTC websites and six brand stores on Amazon (1P and 3P). Managed and guided a shared service Ecommerce Dept., helping to create open and transparent communication between departments and brands.
•	Designed and executed a holistic online strategy, bringing social, SEM, SEO, email, retargeting, brand sites and our Amazon store fronts under one growth strategy. Driving 15%-300% growth on individual brands, depending on their strategy.
•	Worked with Brand, Operations & Creative teams to develop monthly, quarterly, and annual strategies to drive an effective omni-channel experience across all brand touch points.
•	End to end management of Amazon 3P and 1P brand presences. Undertaking reporting, item setup, advertising (Display & Product), pricing/selling strategies and more.


Director of eCommerce

Managed internal teams and external agencies to drive e-commerce growth on two DTC brand sites, and the digital shelf via Amazon and leading online retailers (Kroger, 7-Eleven, Sprouts, etc.)
• Developed and executing digital, social, influencer and wholesale growth & retention
strategies.
• Executed an online strategy, bridging DTC, Amazon and our retail partners messaging
together through the use of holistic marketing campaigns that consumers could interact with across multiple cross-channel touch points.
•	Brought a digital marketing focus to a previously digitally dark organization. Held meetings, to review reporting and walk thru strategies with the brand teams to educate them on best
practices and increase comfort with digital best practices.

Digital Marketing Manager

Balanced product packaging and e-commerce marketing initiatives, while providing cross-departmental vision and strategy. By remaining agile, successfully completed projects, shifting and reevaluating goals & progress as projects moved from conception through completion.
•	$15M NASCAR Sponsorship of driver, Danica Patrick - Successfully managed the creation & execution of marketing collateral and monitoring of brand standards across digital, social, traditional and trade channels.
• Designed and executed an e-commerce DTC strategy that lead with an overhaul of Amazon marketplace. Increasing visits to brand website by 23% and Amazon sales by 89%.
•   Successfully lead the largest branding & packaging change in company history, affecting~200 sku's.
•   Launched a national brand activation campaign around our NASCAR sponsorship thattargeted specific retailers, regions and races, driving incremental product sales by 9%.

Marketing & Digital Project Manager

Managed the planning and execution of global marketing campaigns to support strategic marketing
initiatives as they related to corporate initiatives, priorities and goals.
• Increased qualified online net new business leads 13%, using Strategic Selling and Conceptual Selling methodologies, focusing on customer selling and buying processes.
•   Created and managed global lead generation programs that incorporate telesales, email drip campaigns, white papers and webinars to drive net new leads.
•   Implemented direct mail and global digital marketing strategies to drive lead generation and market awareness in the U.S., EU, APAC and AUS through brand awareness campaigns, lead generation and customer penetration and retention programs globally.

Marketing Manager

Accountable for planning yearly budget of $3M for Digital Marketing Department and P&L tracking, worked with finance and planning departments to execute. Managed team members of multiple departments for day-to-day operation of brand websites and provided analytical review of wins & opportunities. Planned, defined and implemented marketing direction to these teams for seasonal campaigns while providing strategic direction to meet and exceed brand objectives.
•   YoY, increased online: revenue 108%, conversion 66% and site traffic 34% over PY.
•   Created omni-channel strategies that drove increased sales in PPC 79%, Organic 131%, Email 75% and Social 128%.
•   Improved usability, design, content and conversion of brand website. Increased time on site by 10%, conversion 66%, page views 12%, product views 81% and items per order 5%.
•   Oversaw implementation of ecommerce site re-launch with new CMS (Adobe CQ5), three website redesigns (GUI only) and one vendor platform change.

Senior Marketing Specialist

Ben Harris is a Director of Growth at Topo Designs in Denver, CO. View their experience, skills and work history on Malakye — the professional network for…

Ben Harris — Director of Growth at Topo Designs — Denver, CO

Ben Harris

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