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Ben Floyd

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Freelance Creative
Riverside | United States

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Industries

Bike
Lifestyle
Outdoor
Skate
Snow
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Summary

Activity

Work experience

Studio Undefined logo

Studio Undefined

Freelance Creative | 01/2000 - Current

From ground-up brand development to production art support, I’ve done it all. Through out my freelance career, I’ve been fortunate to work with global leaders like Addidas and entertainment powerhouses like Dick Clark productions. Working with up and coming brands is my wheelhouse and love to help them prosper and grow. www.studioundefined.com
Jenson USA logo

Jenson USA

Creative Director | 06/2001 - Current

Creative direction and executing for of all brand assets and touch points including but limited to; website, store design, corporate office environment, tradeshow/event booths, apparel, private/white label products, email, affiliate marketing, partner pitch decks, internal employee documents i.e. employee handbook, video & photo direction. Brand realignment to better connect with the core cycling customers. Visual and campaign development to support driving Jenson USA from discounter to premier retailer. Providing direction and managing both internal creative teams, photographers, designers, copywriters and external freelance talent.
Marin Bikes logo

Marin Bikes

Art Director | 08/2010 - 12/2014

Brand development - rebrand and global launch of Marin Bikes for 2014 Direction of global design, voice and marketing campaigns (social media, catalogs, print, video) Managed and designed global bike product line including color trending, bike graphic fit-ups and tech pack creation International factory production communications, product approvals including factory visits and on production line QA/QC approvals Global tradeshow and environment design and international construction management (Eurobike, Taiwan, Interbike) Photography, video art direction & production
Six Flags logo

Six Flags

Lead Designer | 08/2006 - 08/2010

Exhibit and Environmental design. Managed production timelines and budgets. Supported sales and helped develop advertising partnerships and sponsorships. Helped development and In Park Execution of the Discovery Kingdom Brand Designed marketing and advertising campaigns Managed a staff of designers, painters and fine artists who were the key to keeping the park in tip top shape and ensuring customers had unforgettable experiences. Ran/maintained large format printers and laminators.
Fast Signs logo

Fast Signs

Production Manager / Graphic Designer | 03/2001 - 07/2006

Designed various products; trade show graphics, banners, menus, etc. Managed the daily operations of the production team Ran / Maintained large format printers & laminators

Connections

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jason schutz

Sr. Web Developer
Watkins Manufacturing

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