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Account Excutive

Accounting & Finance

Business development & entrepreneurship is in my blood! I have an innate passion to grow and build; both personally and professionally. I love the challenges that come along with growth, analytically figuring out a best solution for that challenge then implementing a road map for success!



(Madison, WI – ABODO is a venture backed start-up providing a cutting-edge marketing platform for the multifamily industry.)

-	Promote platform and generate new business with industry leading multifamily management companies 
-	Full sales cycle: prospecting, lead generation, demo of products, and closing deals 
-	Secure meetings with Marketing VPs, Directors and Regional Managers through phone calls and email campaigns
-	Demo the ABODO platform and mobile applications through teleconferences and in-person meetings (40% travel – Territory: Utah, Washington, Oregon, New Mexico, & Colorado) 
-	Current Net New Bookings YTD: 110% of quota 
-	2017 Net New Bookings: 119% of quota
-	Clients include three out of the top 10 largest multifamily companies in the United States, eight out of the top 50 

Responsibilities: 15+ in-person/online meetings per week |$2,500 in weekly pipeline creation | Manage CRM


(Surna - OTCQB: SRNA is an engineering and manufacturing (OEM) firm that offers cutting edge technology and innovative products which address the energy and resource needs within the indoor cultivation space.)

Business Development Manager (Jan 2017 – Aug 2017):
-	Lead planning, strategy and channel development for retail business line (Hydro Innovations)
-	Oversaw: 64-brick & mortar retailers | 7-Wholesalers | 3-Distributors - $450K+ in annual sales
-	Develop buyer programs, sales incentives, and rebate programs 
-	Manage account relationships, contract negotiations, sales & pricing
-	Perform market research on competitive landscape & industry trends

Sales Representative (Oct 2016 – Jan 2017: 
-	OEM sales to commercial engineers, builders and entrepreneurs with new facility builds under 10,000 sq ft in cultivation space 
-	In-depth proposal development, presentation to key c-level stake holders
-	Managed territory that includes the US, Canada and Puerto Rico
-	Value added account management - cross-sales of Surna products to existing customer base
-	Expand HVAC & industry knowledge though web-based learning



Business Development Manager

(Milwaukee, WI - ARI is a leader in marketing services, websites, lead generation, SaaS and DaaS. ARI serves dealerships, OEMs & distributors in the powersports, automotive, outdoor power, RV & marine industries.) 

-	Identify strategic industry partnerships & new integration partners
-	Develop reseller programs designed to increase product awareness, increase market penetration and drive new revenue
-	Responsibilities include: program planning, product development, sales coaching, marketing (scheduling, content creation, creativity) and program execution.

Highlights: Contracted over $240K+ in annual revenue | 2x subscriber base | Secured long term contract commitment with expansion to include full product suite


Business Development (Program Manager) - Reseller Agreements

-	Managed 15 state territory and 3 international territories
-	Prospected through tradeshow attendance, cold-calling (25+dials per day/ 10+ meetings per week), outside sales, online meetings and strategic email campaigns
-	Full stack sales from initial contact to implementation
-	Team Lead responsibilities: interviewing new candidates, sales training and product development (AccessorySmart)

Accomplishments: Salesperson of the Year – FY 2014 & 2015 | Three consecutive years of 125%+| Two-time President Club recipient.	 


Territory Manager

Ben Fechter is an Account Excutive at ABODO in Arvada, CO. View their experience, skills and work history on Malakye — the professional network for creative,…

Ben Fechter — Account Excutive at ABODO — Arvada, CO

Ben Fechter

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Education history

University of Wisconsin - Milwaukee School of Liberal Arts

University of WIsconsin - Milwaukee, Lubar School of Business

Unniversity of Australia - Newcastle