ben deluca
Executive Vice President · Dorfman Pacific
solana beach, CAIn My Own Words
• Skilled in developing winning strategies, boosting brand awareness, and impacting brand profitability. • Track record of accomplishing set sales and revenue goals through aggressive and successful business initiatives and effective sales team leadership. • Expert in improving customer satisfaction and retention while analyzing and fulfilling client expectations as well as providing highest quality service.
Work Experience
Executive Vice President
Dorfman Pacific2014 – Present
Travel to various fashion capitals, such as Hong Kong, Tokyo, Los Angeles, and New York to analyze fashion trends and support teams by creating story-boards based on collected information and research. Design innovative and desirable pieces by overseeing end to end manufacturing process of company while visiting factories in China and US to collect samples. Work in close collaboration with graphic designers to create the season’s catalog, promotional look books, and marketing material. Coordinate with factory management on regular basis to maintain adequate level of inventory as per allocated budget and requirement. Perform various activities, including creating budget as well as selecting photo location, best photographer, and styling of each model during creation of season’s concept. Develop and maintain strong working relations with both existing and new clients by analyzing clients’ needs and providing exceptional services. • Travelled overseas 2-3 times a year to source, develop, and design a headwear line. • Displayed exceptional performance and recognized as Salesperson of the year 2010. • Received Million Dollar Sales Club award in 2008, 2009, 2010, and 2011 for achieving and exceeding all sale goals. • Improved brand sales from$140K to $1.8M through effective brand restructuring. • Designed a product for 2 yearly collections while managing photoshoot production and catalog development. • Successfully opened a new large dollar volume accounts as well as led and mentored sales team to achieve set sales targets and goals. • Tracked generation and delivery of samples in a timely manner for new season-release-line-reviews while serving as brand’s project manager.
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