Becky Hendee

• Directly manage ambassador program, direct influencers by developing timely campaigns, briefs, and CTAs • Manage PR Agency relations in collaboration with Brand Director to drive PR awareness surrounding product launches, campaign initiatives, and proper messaging. • Analyze data analytics of influencer/ ambassador engagement, PR, and loyalty program • Proficient in Shopify and a plethora of Shopify Apps through ecommerce management of Wholesale channel and website updates. • Align with SEO agency and blog writer to build out brand blogs on DTC website. • Network with brands and partners to build cause campaigns and/or provide Sampling and Donation requests as marketing contact lead • Work cross-functionally between sales team, marketing team and warehouse team to align on sales and marketing opportunities • Submit monthly expense reports for the marketing department • Perform customer service with large knowledge base of company best practices • Assist on site event activations when needed

• Oversee public relations activities and communications including press releases, social media, company literature, editorial calendars, and articles • Built favorable brand messages in order to speak to target audiences • Proposed, developed and managed ambassador programs for clients as needed in the healthy lifestyle space • Established and maintained professional relationships with clients, editors, and journalists at any given time to secure media placements in national print and online publications • Talked with clients in person, on video calls, on the phone, and via email about their accounts and needs

• Focus on creating an experience for each customer via my own personality and real life experiences as a person and athlete • Ability to gauge and meet the needs of each individual customer • Gain in-depth knowledge on every product in store with the help of tech-rep sessions Revolution Running, Longmont, Colorado

• Educating the public on product I truly support and believe in • Making connections and networking towards potential consumers • Scheduling meetings and demo sessions in specialty athletic stores and events among other potential consumers