Bas Janssen
EMEA Sales Manager Etnies, Emerica, eS · Sole Technology
Amsterdam, NH
In My Own Words
I’m a hands-on enthusiastic sales / marketing professional with a strong aspiration for the action sports, streetwear and lifestyle market. A driven team-player and people connector who is dedicated to reach set goals and to create a motivational work environment for the team. Outcome driven and committed, with a great understanding of the action sports / footwear & apparel industry.
Specialties: International Sales Management, General Sales / Marketing, Key Account Management, Retail Marketing, Project Management, Events, Creative thinking, Solution driven.
Experience: EMEA Sales Manager Key Account Manager Account Executive Sales / Marketing Marketing Coordinator Sales Representative Buyer Professional Skateboarder
Work Experience
EMEA Sales Manager Etnies, Emerica, eS
Sole Technology2016 – Present
Since October 2016 also Etnies, our largest brand, is now part of my brand portfolio as EMEA Sales Manager.
EMEA Sales Manager Emerica, eS, Altamont
Sole Technology2016 – 2016
As EMEA Sales Manager for Emerica, Altamont and éS I develop and implement strategic sales plans for the specific brands to increase sales volume and provide a solid foundation for future growth, I develop key partnerships to create demand for EMEA sales for the specific brands. Tasks & Responsibilities: - Developing, implementing & evaluate brand strategy for strategic & annual sales plans, forecasts & budgets to provide foundation for future growth in line with brand & STE strategy. - Analyze sales reports & evaluate actual sales to forecasts. In conjunction with the EMEA GM & GBD, develop, review & evaluate 2-5 year sales plans. Review market analyses to make recommendations on price structures & discount rates. - Research, evaluate, & recommend distribution of specific brand(s) & categories to maximize sales / solidify brand image at retail. - Travel regularly to each region to evaluate brand performance. Provide product feedback to the brand & product director & make recomme
Key Account Manager Converse Benelux
Nike, Inc.2013 – 2014
As Key Account Manager Converse Benelux I was responsible for the key account sales for the Converse brand for the Benelux market within the Benelux Transition team. Tasks & Responsibilities:? - Creating partnerships with the accounts; - Identify product opportunities and execute product and category strategies within directed assortment goals. Stay current on product and product changes and manage and prepare samples; - Develop assortment and business plans every season, work together with the commercial director to develop account base plans targeting top accounts. For designated accounts I was developing accurate and realistic go-to-market plans, seasonal assortments, forecasts and scenario plans; - Accountable for the execution, management and timely coordination of account orders including entry, tracking, order confirmation, cancellations and delivery information; - Attend SIM and GTM meetings to maintain the best European alignment for the GTM process for the Benelux. A
Account Executive Sales and Marketing
Sole Technology2011 – 2013
Responsible for the Sales and Marketing in the Netherlands for action sports / streetwear footwear brand etnies and snowboard brand ThirtyTwo. ?Tasks & Responsibilities: ?- Within this job I handled all the aspects in sales from developing new accounts, build business relationships and successfully increase healthy revenue in a declining economy. ?- Development and implementation of national retail marketing campaigns with a 360 approach to increase conversion and brand awareness.
Sales and Marketing Executive / Buyer Skateboard Hardware and softgoods
Hardcore Supplies2011 – 2011
Tasks & Responsibilities: - Responsible for the Sales and Marketing in the Netherlands for all hardware brands (60) and 6 apparel footwear brands. - Responsible for the buying strategy for all 60 hard goods brands - Implementing grass roots marketing plans with selective retailers and events. More information on: www.hardcore-supplies.nl
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