Barry Levinson
Head of Marketing · MT Imports. Inc./Parajumpers North America Corp.
Vail, CO
In My Own Words
During this very unique and unsettling time around the world many of us have been deeply affected by the Covid-19 crisis and have had to pursue new opportunities given this “new-normal.” Several of the projects I myself have been working in these past months have been put on hold with no timeline on when further action can be taken.
So I have once again focused on projects and opportunities that leverage many of my past experiences and skill sets with my small consultancy, 1to3go (January (01) 23rd being my son's birthday) and have been fortunate enough to have already contracted several projects.
I can take advantage of this period to help you develop or update marketing, design, website, e-commerce and a wide variety of brand development and marketing opportunities for a very competitive cost with a rapid turnaround. This is a great time to update your brand/company image and presentation with a new beautiful, modern and responsive cloud-based website, e-commerce platform or print collateral as a few examples.
Please take a look at my website: www.1to3go.com for more information regarding the opportunities and capabilities 1to3go can offer. It’s just that simple.
Feel free to reach out to me if you have any question or even referral suggestions.
Work Experience
Head of Marketing
MT Imports. Inc./Parajumpers North America Corp.2017 – Present
M.T. Imports, Inc. since 2005 is the former distributor and currently handles USA and Canadian subsidiary operations for Parajumpers apparel from Italy. Parajumpers has over $15 million in North American Sales in over 100 specialty retailers and major department stores such as Nordstrom and Bloomingdales.
Founder
1to3go2001 – Present
1to3go provided and continues to offer Marketing, Sales, Communications, Social Media, E-Commerce, Retail, Graphic Design and Operations consulting services to action, outdoor and winter sports industry leaders such as: • 10S • Apogee Sports • ARG Group • Bogner GmbH • Catalyst Communications: Trek Bicycles • Clif Bar • Gravity Sports Marketing: Yahoo and United Artists • Parajumpers • Peak Performance, AB • POC Sports • Swatch Provides strategic direction for Marketing, Sales, Product Development and Graphic Design in alignment with Brand Identity and goals for Product Launch and Go-to Market strategies.
Founder and President
SYNC Performance / SRD USA LLC2013 – 2016
Established initial management team, overseeing the launch, design, development, sourcing and production of SYNC Performance apparel. Providing strategic direction to Marketing, Operations, Logistics, Commerce, Product Development and Product Design in alignment with Brand Identity and goals for Product Launch and Go-to Market strategies. Led rapid expansion from start-up to initial placement in more than 100 specialty retailers in the USA, Canada and internationally as well as B2C sales. Garnered added visibility to core consumer/buyer and industry credibility through strategic alignments and sponsorships.
Founder and President
Racing Development Inc. dba SRD/Ski Racing Development2005 – 2013
Racing Development, Inc. was a leading specialty catalog retailer (Ski Racing Development/SRD) and online e-commerce supplier and manufacturer of technical alpine ski racing products with sales worldwide. The SRD print catalog was distributed to the entire USA and Canadian licensed ski race market. I was responsible for overseeing the design, development and production of SRD apparel. Providing strategic direction to product sourcing, product development and product design in alignment with brand identity and goals for product launch and Go-to Market strategies.
Product Development Manager
Spyder Active Sports2004 – 2004
One of the most recognized and respected brands of high-performance, technically-oriented skiwear and outerwear in the world, Spyder was also the official supplier to the USA, Austrian and Canadian Alpine National Ski Teams. At Spyder, I oversaw multiple product development engineers creating a technical product line including performance outerwear, race and competition apparel, knits and accessories. Provided strategic direction to Product Management, Product Development, Product Design and Sourcing in alignment with Brand Identity and goals for Product Launch and Go-to Market strategies.
Marketing and Communications
Frontier Insurance Group1997 – 2001
Established the in-house advertising, marketing and communications agency for an international NYSE firm with assets in excess of $2.5 billion USD handling all marketing/communication initiatives and art direction with an annual budget in excess of $1.5 million USD. I worked directly with the Executive Management Group in designing and producing award-winning internal and external print material including corporate annual reports, marketing and support materials, marketing and advertising campaigns and corporate communications strategies.
Director of Sales and Marketing
Apocalypse Inc.1995 – 1996
Oversaw all domestic and international marketing and sales efforts for the 4th largest snowboard/binding manufacturer worldwide, prior to its move to China. I prepared and controlled all annual operating and capital budgets involving yearly sales in excess of $35 million USD. I managed an in-house staff of 12 plus 7 domestic and 8 international sales agents.
CEO
Euromode Ltd.1983 – 1993
North American sales and sport marketing agency for international active wear manufacturers Torstai OY (Club A), Phoenix Mfg. Ltd. and Cotelac SA (Tapis Volants). Achieved worldwide sales in excess of $70 million (USD) with associated brands. Responsible for all phases of a multi-national trade operations and sports marketing.
CEO
Station Verbier, Inc.1991 – 1993
Founded and evolved Station Verbier, an exclusive high-end street and outer wear specialty retailer into one of the most popular retail stores in Vail Colorado. Directed and managed all facets of retail operations.
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