Barrett Ahern

Vervaunt is a London-based Ecommerce consultancy & paid media agency - focused solely on supporting and driving growth for brands and retailers. We deliver a wide range of complex, high-budget replatforming projects, across a host of different Ecommerce platforms. We also offer strategic Ecommerce roadmapping focused on aligning your growth with business goals and objectives. We assure best practice, prioritise features and functionality based on impact, and accelerate the delivery of your roadmap. Some of our clients across the business include The Frankie Shop, Timex, Self Portrait, Represent, Ganni, This Works, Pangaia, Astrid & Miyu, Sunspel and others.

Managing £150M+ portfolio of e-commerce client's roadmaps, product development and best-in-class solutions, resulting in significant revenue growth and improved customer satisfaction. Successful Re-Platforming Projects: Stephen Webster • Increased YoY Conversion Rate and Revenue by +275% Childsplay Clothing • Increased YoY Revenue by 80% and Conversion Rate by 30% B!POD • Winner of CSS Design Awards for UX, UI, Innovation, and more! PURE Electric • CSS Awards Nominated TOAST • Increased YoY Average Order Value by 10%

Owns and responsible for client backlogs, product strategy, and feature development. I also act as liaison between client and delivery team, translating technical requirements at a level that is simple enough for a client to understand and read whilst being descriptive enough for a developer to work from. • Develops and manages client's product backlogs • Scopes out day-to-day OS work • Write and maintain technical documentation and USACs • Drives Pod's e-commerce knowledge and strategy • Demonstrates cross-functional leadership • Works with other departments to tackle and scope undefined, complex projects. • Successfully leading projects from discovery to launch • Uses data to identify and influence solutions / approach • Contributes to improving wider Product Team processes • Able to identify and resolve areas of risks within project and OS work • Expertise in e-commerce and UI/UX

Managed the Delivery Team and roadmaps for an international portfolio of world-renowned brands. • Managed 8 direct reports (Design, Development, Marketing) • Created Roadmaps and product backlogs for 11 in-house brands. • Translated disjointed brand goals to manage core-business KPIs. • Introduced Agile methodology and iterative design/development. • Standardized data-driven reporting to C-level stakeholders. • Managed website migration re-platforming from internal systems to Salesforce Commerce Cloud. Websites: www.k2skis.com www.k2snowboarding.com www.k2skates.com www.ridesnowboards.com www.lineskis.com www.fulltiltboots.com www.tubbssnowshoes.com www.atlassnowshoes.com www.madshus.com www.zootsports.com www.vashonstorefront.com (K2 Sports Pro Program)

Managed re-platforming to Magento, resulting in +550% increase in Revenue and +180% increase in Conversion Rate. Successes: • Increased revenue by +550% • Increased orders by +750% • Managed re-platforming, resulting in +180% increase in conversion rate. • Implemented SEO strategy, increasing organic traffic by +1,200%. • Increased CLTV by +375% after creating customer loyalty program. Responsibilities: • Managed 5 direct reports (Design, Development, Marketing) • Managed PPC strategy exceeding $1,000,000 annual spend • Designed website roadmap and maintained product backlogs. • Managed re-platforming from bespoke site architecture to Magento.

Was employee #1 at e-commerce start-up hired to implement SEO strategy. Increased organic traffic by +1,200% in two years. • Implemented SEO strategy, increasing organic traffic by +1,200%. • Improved PPC ROI by 95% by automating bid management and A/B testing. • Reduce bounce rate by 35% through CRO of landing pages, cart, and checkout. • Integrated datafeeds and managed Amazon Marketplace, eBay, and PLAs. • Implemented promotional email campaigns that grew total revenue by +17%.

• Writing and editing product descriptions • Enriching product attribute data • Optimising new and existing product content with SEO best practices