Barrett Ahern

Managing £150M+ portfolio of e-commerce client's roadmaps, product development and best-in-class solutions, resulting in significant revenue growth and improved customer satisfaction. Successful Re-Platforming Projects: Stephen Webster • Increased YoY Conversion Rate and Revenue by +275% Childsplay Clothing • Increased YoY Revenue by 80% and Conversion Rate by 30% B!POD • Winner of CSS Design Awards for UX, UI, Innovation, and more! PURE Electric • CSS Awards Nominated TOAST • Increased YoY Average Order Value by 10%

Owns and responsible for client backlogs, product strategy, and feature development. I also act as liaison between client and delivery team, translating technical requirements at a level that is simple enough for a client to understand and read whilst being descriptive enough for a developer to work from. • Develops and manages client's product backlogs • Scopes out day-to-day OS work • Write and maintain technical documentation and USACs • Drives Pod's e-commerce knowledge and strategy • Demonstrates cross-functional leadership • Works with other departments to tackle and scope undefined, complex projects. • Successfully leading projects from discovery to launch • Uses data to identify and influence solutions / approach • Contributes to improving wider Product Team processes • Able to identify and resolve areas of risks within project and OS work • Expertise in e-commerce and UI/UX

Managed the Delivery Team and roadmaps for an international portfolio of world-renowned brands. • Managed 8 direct reports (Design, Development, Marketing) • Created Roadmaps and product backlogs for 11 in-house brands. • Translated disjointed brand goals to manage core-business KPIs. • Introduced Agile methodology and iterative design/development. • Standardized data-driven reporting to C-level stakeholders. • Managed website migration re-platforming from internal systems to Salesforce Commerce Cloud. Websites: www.k2skis.com www.k2snowboarding.com www.k2skates.com www.ridesnowboards.com www.lineskis.com www.fulltiltboots.com www.tubbssnowshoes.com www.atlassnowshoes.com www.madshus.com www.zootsports.com www.vashonstorefront.com (K2 Sports Pro Program)

Managed re-platforming to Magento, resulting in +550% increase in Revenue and +180% increase in Conversion Rate. Successes: • Increased revenue by +550% • Increased orders by +750% • Managed re-platforming, resulting in +180% increase in conversion rate. • Implemented SEO strategy, increasing organic traffic by +1,200%. • Increased CLTV by +375% after creating customer loyalty program. Responsibilities: • Managed 5 direct reports (Design, Development, Marketing) • Managed PPC strategy exceeding $1,000,000 annual spend • Designed website roadmap and maintained product backlogs. • Managed re-platforming from bespoke site architecture to Magento.

Was employee #1 at e-commerce start-up hired to implement SEO strategy. Increased organic traffic by +1,200% in two years. • Implemented SEO strategy, increasing organic traffic by +1,200%. • Improved PPC ROI by 95% by automating bid management and A/B testing. • Reduce bounce rate by 35% through CRO of landing pages, cart, and checkout. • Integrated datafeeds and managed Amazon Marketplace, eBay, and PLAs. • Implemented promotional email campaigns that grew total revenue by +17%.

• Writing and editing product descriptions • Enriching product attribute data • Optimising new and existing product content with SEO best practices