Bailey Clark
Content Marketing Specialist · Mindbody
Solana Beach, CA
In My Own Words
Born and raised on the beaches of North County, San Diego—surfing and maintaining an active outdoor lifestyle is in my blood. I earned my Bachelor's in Marketing at San Diego State University. During that time, I studied abroad in Sydney, Australia, and visited Bali, Indonesia, and the South Island of New Zealand. I fell in love with the similarities of surf towns, no matter where they are in the world.
Now, I live on the coast in Solana Beach. My passion lies in helping brands create content that authentically connects them to their audience.
Work Experience
Content Marketing Specialist
Mindbody2021 – 2022
- Design campaigns to attract new business clients to our platform, new consumers to our client’s businesses, and to our consumer-facing products. Nurture current customers across a multitude of channels. - Collaborate with design, web, copy, social media, and other teams to create content that delivers high-impact targeted results, including acquisition, retention, and engagement goals. - Help inform strategy and write content for the Mindbody Business Blog (including blogs, guides, customer stories, case studies, and webinars). - Strategize and create the weekly Mindbody Blog Digest and Booker Blog Digest and maintain an open rate of 25% or higher. - Create and execute an SEO strategy based on keyword volume, competitive rankings, search intent, and lead funnel stage. - Set goals and report results of content and campaign effectiveness across distribution channels. - Write and edit copy for social media posts. - Maintain a high awareness of competitors' content marketing strategies.
Account Manager
Seer Interactive2018 – 2021
- Lead projects from ideation to execution for 5-6 clients at a time (from Startups to Fortune 500 companies) - Strategize, define tactics, execute implementation, and measure performance of optimization initiatives - Construct KPIs and benchmarks to measure success on delivering a positive return on investment for our clients and consistently report on progress while pivoting strategy as needed - Conduct quantitative research with large data sets to understand trends in consumer behavior and qualitative research to gain empathy and understanding of the needs and motivations of our customers - Support full funnel strategy through collaboration with internal cross-divisional teams as well as third party agency partners - Integrate strategies with the marketing and content calendars of our clients - Inspire 5-6 internal team members that I manage and clients to execute tactical deliverables that contribute to our goals
Events Director
American Marketing Association at San Diego State University2017 – 2018
- Independently grew company attendance at Professional Networking Night Career Fair by 40% and student attendees by 100% through implementing an outreach program - Proved ability to effectively multitask responsibilities and optimize budget with minimal direction from supervisors - Developed event schedule and assignments to delegate all aspects of the career fair
Sales
2point Digital Agency2017 – 2017
- Cold and warm called prospective clients to gain new business by explaining best fit marketing plans for each individual business - Communicated information to customers about product quality, value and style to customers - Increased awareness of brand and products in the San Diego area
SDSU Yoga Foundation Executive Marketing Chair
Associated Students at San Diego State University2016 – 2016
- Created bi-weekly posts to promote events of the club and increase membership of Facebook by 250% - Implemented schedule for weekly events and created an association on campus through social media outreach and ground marketing - Created and maintained official Instagram and Facebook pages to facilitate interaction with existing and prospective members
Marketing Coordinator
ISLE Surf & SUP2016 – 2016
- Produced and edited content such as press releases and copy for the website which includes curating, researching, designing, brainstorming, and writing blog posts relevant to the readership - Created quarterly newsletters by conceptualizing design and working with a graphic designer to develop thoughts and ideas into action, as well as customization through the best strategies of photo selection - Optimized conversion rate of blog posts through methods such as structure of articles, click bait, and alt tags
Surf Camp Leader
YMCA Encinitas2014 – 2015
- Embodied and implemented the missions, goals, and core values of the YMCA - Maintained lifeguard and CPR certification - Implemented a daily schedule and instructed surf lessons - Supervised 36 campers and was responsible for their safety at all times - Worked effectively amongst a team of leaders - Strengthened responsibility and communication skills of campers by acting as a role model
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