Orono        AA Retail Marketing, Sales and Promotions  ( Now Retail Sales and Entrepreneurship)



















Creative Agencies

marathons

ghostwriting

Filmmaking

Sailing

Travel

Philanthropy

biking

 Thought Leadership

Communications

Business Leadership

Executive Communications & PR Architect | Strategic Corporate Training & Brand Development

Marketing & Sales

As President of ME &amp; C Branding Communication &amp; PR, I spearhead a comprehensive communications and brand strategy consulting firm delivering transformative solutions in executive communications, strategic messaging, media relations, and leadership development for Fortune 500 companies and high-profile clients. With over 25 years of experience, I orchestrate integrated go-to-market strategies and executive positioning campaigns that consistently deliver measurable brand visibility and stakeholder engagement, resulting in dramatic increases in market presence and media coverage. Drawing on data-driven competitive intelligence, I direct the development and execution of strategic communications frameworks aligned with client objectives and industry dynamics. Leading multi-disciplinary teams, I drive innovative brand integration programs encompassing digital transformation, content strategy, and performance marketing initiatives - achieving client growth metrics of up to 520% in online presence and media visibility. Through exceptional service delivery and strategic counsel, I foster long-term client partnerships across a prestigious portfolio that includes Mattel, CBS, Chrysler, Mercedes-Benz, Start-Up's and other leading organizations. At the heart of my work is a passion for bringing powerful brand narratives to life and amplifying the voices of visionary executives and innovative companies. I'm dedicated to delivering communications solutions that transform businesses and elevate industry influence. In my spare time I have run 5 marathons from 2022 until present time. I do not shy away from hard work or challenges. I tend to welcome both!!

Sit back and listen to the Grit, Grind & Grace Guests tell their stories of their life as Avril introduces you to Celebrities, Doctors, Lawyers, Politicians and the Guy or Gal Next Door. Nothing is ever what it seems and nothing is out of the realm because Life Happens .
Grit , Grind & Grace Podcast with Avril Debuts November 2019

Grit , Grind & Grace Podcast

Branding/ Marketing /Strategic Partnerships / Publisher  provides a 360 Global Strategic Marketing Experience for Brands ready to secure Marketplace Positioning, business Growth and  Strategic Exposure with attached partnerships.

● Orchestrate integrated go-to-market strategies and executive positioning campaigns that consistently deliver measurable brand visibility and stakeholder engagement, resulting in dramatic increases in market presence and media coverage.

● Direct data-driven competitive intelligence initiatives to develop and execute strategic communications frameworks that align with client objectives and industry dynamics.

● Lead multi-disciplinary teams in delivering high-impact client solutions, fostering long-term partnerships through exceptional service delivery and strategic counsel.

● Drive innovative brand integration programs encompassing digital transformation, content strategy, and performance marketing initiatives, achieving client growth metrics of up to 520% in online presence and media visibility.

● Notable Client Portfolio: Mattel, CBS, Chrysler, Mercedes Benz, Designer Marketplace, Colon Cancer Coalition, Miss America Organization, George Lopez Kidney Foundation, among other prestigious brands and organizations.

DISTINGUISHED FOR:
Orchestrating comprehensive media relations strategies that secure high-value coverage and enhance brand visibility.
Crafting authentic executive communications that elevate C-suite thought leadership and industry influence,
Developing integrated corporate communications frameworks that ensure message consistency and maximum reach.
Leading crisis communications and reputation management initiatives with strategic foresight.
 Building and maintaining strong relationships with key media outlets, industry influencers, and stakeholders.
Leveraging data analytics to measure and optimize communications impact across all channels.

Owner

● Strengthened strategic relationships with media outreach for press releases , feature stories, and launches acting in a liaison capacity between shareholders 
● Assisted with developing proposals & investor  participation in the pitch process 
● Enhanced standard operating processes for the department. 
● Led a team of brand strategists in developing and implementing comprehensive brand strategies to drive brand equity and awareness.
 ● Conducted market research and competitor analysis to identify trends, consumer preferences, and new market opportunities.
 ● Revitalized the company's brand image through a rebranding campaign, resulting in a 200 % increase in brand recognition.
 ● Developed and executed innovative marketing initiatives, including partnerships and sponsorships, to enhance brand visibility and customer engagement. 
● Implemented a brand tracking system to measure brand performance and effectiveness of marketing efforts.

Executive, Strategy, PR and Talent

Marketing / Experiential Director for  Barbie: The  Dreamhouse (Mattel), CSI: The Experience and Star Trek: The Expedition( CBS) a 60,000 sq foot facility at Mall of America.

Worked as a liaison of Mattel and CBS to engage correct Marketing and Customer Experience  efforts with EMS Entertainment Exhibit Center, located at Mall of America. Implemented programs,prolicies and procedures to ensure elevated engagement and satisfaction.

Responsible for National advertising pilot to use Collaborative advertising for locations in Las Vegas, Florida and Germany including but not limited to;
  
 Print, TV, Graphic Creation, Websites, Collateral, Community outreach, digital and Media relations Also responsible for the entire customer experience from all visual aspects inside all exhibits. Worked within the framework as directed by CBS and Mattel and their guidelines for Licensing Agreements. This included weekly collaboration and annual review.

In addition, I was responsible for growing all entertainment programs for Customer experience including Partnerships with local restaurants, hotels and other entertainment options. while working closely with MOA Marketing and Minnesota Downtown Council and Out Of State Vendors, Organizations and Investors.

Developed additional income streams by gathering research data from customers and tweaking programs to give additional experiential outlets, especially for existing return clients, resulting in a 248% increase in profits over previous year.


Marketing Director

Develop,encourage,empower and motivate youth to reach within themselves to enjoy the wonders of their uniqueness through social involvement fostering team-building,life-management, confidence building and community awareness shared with peers taught by mentors through seminars, recreational events and one to one guidance. The cornerstones of each journey are carefully placed to create true leadership qualities  paved with honor, dignity,respect and bridged by pathways that are built from self responsibility, commitment, dedication and community service.

Currently On Sabbatical ~

5600 Sq Foot Liquor Store on ground level of DownTown Apartment complex ,Wine,Spirits and Liquors sold.

Co-Owner

Avril Jones is an Executive Communications & PR Architect at ME&C Presents in Scottsdale, Arizona.

Avril Jones

Avril Jones

Skills

Interests

Industries

Summary