Austin Rojas
Marketing Director · Aquaglide
Scotts Valley, CA
In My Own Words
A decade of experience in Global Brand, Sports, Product & Partnership Marketing. Extensive background in strategizing, managing, & executing Brand Marketing initiatives & bringing products to market. Understands the importance of knowing a brand’s customer personas before launching inspiring marketing campaigns. Extensive experience in the Sports, Lifestyle, Outdoor, Content marketing industries, products & culture. Have built great relationships with athletes, influencers, media, & industry partners throughout years in marketing.
Work Experience
Marketing Director
Aquaglide2021 – 2022
Responsible for developing and expanding global brand awareness and brand identity. Identified best brand aligned media, events, trade shows and influencer partnerships. Responsible for bringing products to life and creating GTM strategies. Worked cross-functionally to create intriguing, relatable, and aspirational marketing stories.
Marketing Manager
Bell Helmets2019 – 2021
Responsible for bringing the brand vision to life by creating compelling marketing strategies. Returned Bell back to one of the biggest stages in sport, The Tour de France. Responsible for annual Marketing plans and budgets across all Marketing touchpoints. Developed product launch plan and GTM strategy. Provided marketing direction, content to INTL distributors to achieve global brand presence. Continued to manage Sports Marketing while in Marketing Manager role. (detailed below)
Sports Marketing Manager
Bell Helmets2016 – 2019
Identified best brand aligned athletes that support Bell’s business and brand strategies. Managed all aspects of contractual negotiations. Managed all Social Media initiatives. Paid and organic. Managed athlete appearances from a Brand and Sports Marketing POV. Sought out and identified new business partners for the brand. Provided athlete and team insights for product innovation. Identified events that are in line with and support brand objectives and product launches. Responsible for all content creation production to be used company-wide. Acted as brand ambassador to our athletes, partners and the community.
Sports Marketing Coordinator
GoPro2012 – 2016
Managed all internal athlete requests. Built strong relationships with all of GoPro’s athletes. Liaison for GoPro’s official sponsorships; athletes, events, and partners. Collaborated cross-functionally to ensure successful events and athletes were maximized. Created monthly Sports Marketing reports for internal stakeholders. Assisted Legal team in creation of athlete, event and partnership contracts. Planned and managed athlete photo or video shoots internationally and domestic. Managed budget for Action Sports vertical.
