Bike

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Moto & Powersports

Snow

Moto

Culinary Arts 

Listening to podcasts

Music

Snow Skiing

boating

Other

Former motocross racer Sales professional with a diversified background in Motorcycle, Powersports, Hospitality Industry and premium luxury markets. Developed business acumen with an entrepreneurial work ethic. Proven skills in quicklybuilding lasting business relationships and establishing a great rapportwith business partners. Strong background in field marketing, sales,budgeting, and business management. Excels at implementing newsales directives and strategies, securing placement for new productsas well as supporting and growing existing products.

•	Event Strategy and Brand Activation: Collaborating with marketing team to  
strategize and execute quarterly event schedules and brand activations, creating effective  
consumer engagement. Increased leads and sales by ?% in Q2 & Q3.
•	Customer Demonstrations: Planned and executed 200+ compelling demo rides in 2024 to consumers, showcasing the benefits of electric motorcycles to drive leads and sales. 
•	Affiliate Program Optimization: Created an affiliate program to broaden national reach, market penetration and sales leads. Signed 70 new customers as affiliates in Q3 & Q4. 
•	Lead Tracking and Follow-Up: Utilize CRM systems to manage and track leads, coordinating with inside sales on post-demo ride follow-up. Created $250K+ in sales in Q3 & Q4.
•	Customer Engagement and Content Creation: Partner with existing customers to generate authentic user content for social media platforms and marketing materials, fostering community engagement and enhancing brand presence.
•	Product Development Collaboration: Work closely with the engineering team to test and refine new motorcycles and accessories, integrating feedback and data collected from field events to drive product innovation and improvement.



Market Development Representative 

• Bridge gap between front of house and back of house, facilitating and finalizing custom menu’s
(food and spirit) with Brand Teams (Molson Coors, Chinola). Working alongside Beverage
Director to stay within Brand’s guidelines and budgets.
• Developed and managed a premium and seasonal food program for trendy West Loop account open 7
Days a week, executed a profitable program utilizing quality ingredients at extremely high volume.
• Assume ambassadorial role for brand sponsored events such as Camp Wandawega retreat and The
Bear (FX) immersive experience over the course of 3 days. Ensuring that product fulfillment was
honored, and consumer/trade sampling took place.

Kitchen manager 

• Driving sales through consumer engagement, suggestive selling, sharing product knowledge
and the development of effective merchandise displays
• Developing and executing in-store and out of store promotional and advertising ideas including
print, digital and out of home as well as brand sponsored events throughout the riding season
• Achieved quarterly sales and UPT quotas, leading the store in sales to make budget for the
first time since 2021
• Attended Trade Shows and Brand Sponsored Track Days, representing the brand and acting
as the liaison between Dainese Flagship stores and Consumers/Sponsored Riders.
• Identified and cultivated new distribution opportunities across the eastern United states,
providing expertise and leadership on brand priorities while training sales reps on new
products and sales strategies

Brand Specialist 


● Generated new business opportunities through cold calling, networking and customer referrals
● Organized local advertising plan including print, digital, and out-of-home
● Responsible for acquiring insurance, licenses, permits and materials needed specific to each job
● Wrote estimates, invoices and scheduling for current and future projects
● Operated, serviced and maintained fleet of excavation equipment

Owner Operator

● Engage with potential businesses to match Envirosolids waste disposal services with the needs
of customers
● Maintain daily trucking schedules for multiple accounts to ensure efficient pickup and disposal of
various waste products
● Divert customer materials meant for landfills into meaningful products and solutions

Sales Consultant

• Headed EAV program visiting Motorcycle rallies nationwide, set up of merchandise displays
showcasing new products and initiatives to consumers generating brand awareness and
boosting sales at bike rallies by upwards of 15% from 2016
• Educating Harley Davidson and Indian Motorcycle dealer salesmen on Kuryakyns new product
line, developing in-store and window merchandise displays
• Performed customer analyses and market research directives to generate and maintain
marketing and promotion programs

Field Sales & Marketing

• Assisting customers with the purchase of the appropriate Parts / Accessories that best suit them or
their powersports vehicles
• Design and build showroom product displays for OEM and aftermarket parts and accessories
• Work closely with outside sales reps, conducting consumer analyses to ensure the purchase of
best-selling riding apparel and aftermarket accessories

Parts and accessories Sales Consultant 

Ashton hayes is a Market Development Representative at Ryvid. View their experience, skills and work history on Malakye — the professional network for…

Ashton hayes — Market Development Representative at Ryvid

Ashton hayes

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