* Developed operating + marketing budgets for internal and external sales efforts. * Created and monitored all website content + social media. * Project lead on (2) website redesigns. * Designed all company and product marketing materials + branding materials + production materials; from brochures, fit guides and sales materials to product trims such as heat stamps, hang- tags and labels. * Organized media, PR and VIP efforts. * Implemented the company’s first affiliate marketing program. (300+ affiliates captured in the first 6 months) * Coordinated monthly photoshoots from concept to final edits. * Obtained CE Mark for international sales and distribution. * Assisted in writing and updating company’s intellectual properties. * Started and managed all AMAZON Store efforts. * Managed and built social media platforms + campaigns. Product Development * Product Design - from pattern to production. * Product Sourcing - developed raw materials procurement strategies.?