In my own words
— AshleyAshley is an experienced brand, marketing, and event manager.
Her recent work has resulted in media coverage from CBS New York, Fox 5 Good Day Street Talk, Fox 9 Chasing News, NJ 101.5, and much more.
Trajectory
Oct 2013 — Now
Creative Director & Event Manager · CFC Loud N Clear Foundation
Organized, planned, and executed an event that brought over 110 musicians, 150 volunteers, 5,750 attendees and raised over $110,000 for the Foundation.Responsible for all event marketing (e-blasts, press releases, website, posters) Managed musician contracts and management relations with APA & CAA.
www.RockTheFarmNJ.com
Re-branded CFC Loud N Clear Foundation from business cards, brochures, and re-creation of the website while incorporating the natural, down-to-earth feeling of the Foundation.
www.HealingUS.org
Aug 2014 — Dec 2014
Trade Analysis and Foreign Market Researcher Intern · World Trade Centers Association
In collaboration with the World Trade Center of Charleston and Brookings Institute on the Metro Export Initiative. Internship responsibilities include answering to my client company's global marketing questions and presenting my findings in verbal and written forms at the end of the semester. My client is looking to expand into new overseas markets which I will be researching and providing an executive summary on the following:
- International trade data
- Global market regulations
- Packaging and labeling specifications
- Raw materials abroad
- Foreign-based competition
- Country specific demographics and marketing culture
- Import and export statistics
- IIPI and RMPI in the new market
- Obtaining NAFTA certification for my client company
- Effects of the foreign political and economical society on the marketing strategy
- Working with the S.C. Department of Commerce on an import/export plan
- Finding wholesalers, retailers, and distributors in the new market
- Estimation of landing cost and INCOterms
- Creating a marketing plan to appeal to the foreign target
- Budget analysis
I am responsible for positioning and conducting market research for "The New Primal", an organic, grass-fed, high-quality artisanal beef jerky.
http://wtccharleston.com
http://www.brookings.edu
http://thenewprimal.com
Jun 2014 — Aug 2014
Marketing Manager Intern · City Corridor
A fast growing technology start-up company that enhances customer experience through interactive products.
Skills Acquired:
-Networking at local events and conferences
-Adobe Photoshop & Indesign
-HTML/CSS Coding
-Product Management
-Tracking SEO & measuring ROI
-Social Media Marketing and Management (Hootsuite, Khlout, Google Analytics, Squarespace, Wordpress)
-Researching current industry trends
-Press Releases
-Advertising
-Collaboration with Macy's, NYC&Co. Tourism Bureau, Charleston Visitors Bureau, Choose Chicago, Los Angeles Tourism & Convention Bureau
Jun 2013 — Aug 2013
International Copywriting Intern · The CDM Group
International advertising agency in the marketplace as the premier creator of world-class healthcare brands.
Skills Acquired:
-Copy writing
-Annotating documents according to FDA regulations
-Creating website manuscripts and numerous launch materials
-Executing market research
-Campaign development
-Brainstorming on multi-brand projects
-Public relation skills through client meetings
-Clients include: Noven Pharmaceuticals, Inc., Teva Pharmaceutical Industries
-Brands include: Paragard®, Minivelle®, Quartette®
Activity
Education history
College of Charleston
Bachelor of Science (BS) | 2011 - 2015
Universidad de Granada
Bachelor of Science | 2013 - 2013
