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Senior Training Manager

Top Management

* Oversee training strategy and execution for 172 adidas retail stores nationwide
* Manage regional training staff and training content creators at the corporate level 
* Participate in adidas Global Sales Academy trainings and introduce global sales initiatives to the North America market
* Drive recruitment of retail team in North America, including Regional Trainers and staff at the store level
* Cross-collaborate with marketing, store operations and global sales academy to execute training initiatives 
* Measure effectiveness of training implementation and quantify effect on the overall sales and ROI within adidas own retail accounts
* Visit adidas retail stores to assess store performance/strategy, grow sales and build relationships

* Provide leadership for geographic group of adidas stores to meet and exceed sales and marketing goals
* Coach and train Area Managers and Regional Trainers to drive ROI through visual merchandising, marketing and in- store communication
* Work cross- functionally with key business partners, in the field and corporate office,  to drive key marketing initiatives
* Ensure Global consistency and excellence in execution at the point of sale
* Promote marketing and visual merchandising as a profit center contributor

Regional Manager

* Work with adidas counterparts to implement strategic framework for the Field Program, support commercial goals and deliver enhanced sell-through
* Assist with creation, organization and delivery of US Based Tech and Training Summits 2x per year. This includes developing agendas, coordinating logistics and presenting content.
* Lead the onboarding process by managing logistics, developing and sharing content and fine-tuning roles while providing internal communication through reporting.
* Develop business opportunities by identifying and evaluating data/competitors/information/leading consumer strategies while researching and analyzing sales options.
* Maintain quality service and a team-first environment across internal direct reports by establishing and regulating organizational standards that stretch across both organizations.
* Manage and coach a team of Collective Field Agents to drive increased sell-through, brand knowledge and market share growth.
* Mentor and develop Collective Field Agents and showcase superior ability to execute the adidas strategy at retail.
Carry out supervisory responsibilities including job description creation, performance reviews, territory planning and personnel management.
* Carefully monitor field budgets and monthly forecasts.
* Deliver a premium retail experience and visual excellence.

Field Program Manager- Foot Inc. accounts

* Assist with the recruitment and onboarding process to find the top influencers and personalities to best represent the adidas brand.
* Coach and train agents during their onboarding process as well as ongoing throughout their time in the field.
* Communicate clear expectations and guidelines to your teams in order to successfully achieve national and local targets.
* Oversee the day-to-day execution of adidas Field Agent projects, promotions and campaign, ensuring a premium retail experience in given territory.
* Provide continuous support and expertise by providing tools, best practices and constant feedback.
* Help the team develop effective agent strategies and in-the-field executions.
* Conduct bi-annual performance reviews & developmental plans for all your agents.
* Build comprehensive reports pertaining to the progress in your region with insight to the program at a national scale.
* Be a market expert & entrepreneur: Identify and engage in local grass-roots events that are relevant for the adidas brand.

Field Marketing Manager- Southwest/Midwest

• Oversaw national training and development of Adidas merchandisers, traveling to over 30 cities in the US
• Managed a $60,000 annual travel and training budget
• Supervised new hires from their start date to the end of a 90 day introduction period
• Created training agendas, new hire recaps, training manuals, and visual merchandising feedback
• Analyzed resumes, conducted interviews and hired 32 new employees in one year
• Created 44-page technical training manual for Samsung tablet reporting system and trained 78 employees on the system

Field Trainer- adidas Accounts

• Expanded revenue of Adidas footwear and apparel within wholesale accounts by heightening employee awareness, providing associate training and product knowledge seminars
* Maintained strong relationships with retail buyers, managers, and associates to promote upkeep of retail space and strong sell-thru of all client products
* Provided in store sales support around key market initiatives and major product launches
• Reported on product, marketing, and fixture feedback to regional and corporate levels

Field Visual Merchandiser

• Increased sales of Anheuser Busch products by 15% at on-premise venues in the greater Los Angeles and Orange County area
• Launched Bud Light Lime in 2008 and helped make it in the top 20 most popular beers in American as of 2015
•Conducted promotional events and launched new products  at over 100 on premise locations to increase awareness and sales for over 30 different Anheuser Busch beverages 
•Reported critical information received in the field about the beverage industry, and trends in the field

Brand Ambassador

Ashley Ovlen is a Senior Training Manager at adidas in San Diego, CA. View their experience, skills and work history on Malakye — the professional network for…

Ashley Ovlen — Senior Training Manager at adidas

Ashley Ovlen

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Education history

University of Washington