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Marketing - Social Media

Head of Community

Top Management

A detail-oriented professional with excellent communication, interpersonal and creative thinking skills. Specializes in visual displays, merchandising, retail, e-commerce, sales, and brand image.

- Spearheads the brand ambassador program, fostering a robust community of advocates and overseeing all facets of influencer management platform operations—from setup and configuration to prospecting, outreach, onboarding, task delegation, and ongoing communication; Designs and implements influencer campaigns to maximize impact.
- Orchestrates and curates content for brand social channels, effectively elevating brand awareness and driving conversion rates.
- Targets relevant podcasts to secure coveted guest appearances for the Chief Executive Officer and other company representatives. Identifies potential partnership opportunities encompassing podcast advertising, email marketing, social/digital content, endorsements, and more.
- Aids customer support ticket responses, addressing subscription/order management and product inquiries to ensure a seamless customer experience.
- Collaborates with digital marketing agencies, creative teams, management, and the Head of Digital Marketing to execute, test, and optimize digital marketing initiatives.
- Supports management and the Head of Digital Marketing in the oversight of the e-commerce platform and integrated applications for streamlined operations.

- Directly responsible for the visual merchandising and product education of YETI products at 14 authorized dealer locations in cadence with regular retail visits in the Baltimore and Annapolis regions.
- Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.
- Acted as the liaison between YETI and retailers through the creation and submission of reports, documentation, and written summaries to both parties.

Visual Merchandising Brand Rep (YETI)

- One of five to pioneer the first-ever territory merchandising initiative with Nomadix. 
- Directly responsible for the visual merchandising and product education of Nomadix products at authorized dealer locations in cadence with regular retail visits in the Baltimore region.
- Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.
- Acted as the liaison between Nomadix and retailers by creating and submitting reports, documentation, and written summaries to both parties.

Visual Merchandising Brand Representative (NOMADIX)

- Oversaw the development and execution of branding and marketing activities, ensuring consistent brand messaging and promotional strategies across all channels and 10 brick-and-mortar locations.
- Coordinated, led, and directed all marketing initiatives, strategies, and campaigns to drive brand growth and achieve business objectives.
- Implemented innovative marketing strategies, including digital advertising, social media campaigns, influencer marketing, and an average of 10 monthly events and partnerships.
- Cultivated strategic partnerships and sponsorships to enhance brand visibility and reach new audiences.
- Collaborated with cross-functional teams, such as operations, product development, and management, to align marketing efforts with overall business goals.
- Presented regular reports and updates to the President and Vice President, providing key insights and recommendations for marketing initiatives.
- Maintained a strong online presence, managing the company's website, social media platforms, and online/radio advertising campaigns.
- Conducted regular site visits to assess visual merchandising, signage, and overall brand representation, providing guidance and recommendations for improvement.

Regional Marketing Director

- Seamlessly cultivated a cohesive brand image and experience through nuanced graphic design, copywriting, website curation, displays, interior design, and visual merchandising. 
- Managed the entire online and app presence, including customer service, public relations, marketing, push notifications, and social media campaigns.
- Coordinated and facilitated all event management; Developed and organized promotions, partnerships, and sponsorships.
- Increased brand awareness through field experiences, on-site art direction, photoshoots, and coordinating influencers.

Branding, Marketing and Social Media Manager

- Directly responsible for the visual merchandising and product education of Herschel Supply Co products at Nordstrom locations in cadence with regular retail visits in the Baltimore region.
- Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.
- Acted as the liaison between Herschel Supply Co and retailers by creating and submitting reports, documentation, and written summaries to both parties.

Visual Merchandising Brand Rep (Herschel Supply Co.)

- Worked hand in hand with the E-Commerce Manager and Creative Director to conceptualize and create graphics across all channels while assisting with weekly new arrivals drops, email marketing, social media, and website optimization.
- Responsible for developing and producing advertisements; maintains budgeting and analytics.
- Prepared and organized online storefront marketing material, including product descriptions and subject lines, optimizing content to search engine criteria (SEO).
- Investigated products and markets to determine areas for opportunity and viability for merchandising specific products, using online and offline sources.
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Assisted in creating Brightside The Label designs, E-Commerce photoshoots, social media planning, copywriting, online merchandising, and B2C transactions.

E-Commerce Assistant

- Generated a 4M average net profit by maximizing ROI while consecutively breaking company daily all-time sales records that exceeded 71K.
- Implemented loss prevention strategies, alleviating shrink by 33%.
- Analyzed sales numbers and performance metrics to locate deficits to implement process and visual merchandising improvements.
- Maintained records of goods ordered and received; coordinated displays and installs.
- Interviewed/hired prospective employees according to team needs and coordinated schedules; responsible for training and managing 25 sales associates and 5 assistants.

Head Store Manager and Merchandiser

Ashley Cottrell is a Head of Community at AX3 in Baltimore, MD. View their experience, skills and work history on Malakye — the professional network for…

Ashley Cottrell — Head of Community at AX3 — Baltimore, MD

Ashley Cottrell

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