B.S. Wellness & Alternative Medicine. B.A. Fine Art

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Design, development and project management consulting

Specialist & Consultant

With 13+ years of experience in the fashion industry - I build brands from the ground up and work as a cross-functional team member to manage projects from design to development through final launch. I graduated Magna Cum Laude with a B.A. in Fine Arts as well as a B.S. in Alternative Medicine. I marry creativity with thorough knowledge of processes and innovation.

Some clients include: Lionswear (Technical Development, Design), Seek Discomfort (Technical Development, Design), Jaanuu (Design, technical design) Travis Mathew (technical design, print development), Cami And Jax (technical design, development), Jetset & Travel (graphic design, social media, marketing), Ali Nichols Design Studio (textile & pattern design), The Covington (illustration), Island Grown Schools (illustration), Mass Farm to School (illustration), Edible Magazine (illustration), Urbanic (custom design coordinator, project manager), In Heroes We Trust (sales, product photography), Vegas Girls Night Out (graphic design, copy creation, social media marketing). 

Men's and Women's activewear / performance collection
Create tech packs: CADs, BOMs, spec sheets, grading, trims, fabrications, construction callouts, etc.

Project based Technical Design and Development

Hired on a freelance basis to design men's and women's outerwear
Create specs and technical call-outs on all construction & components


Project based Design / Technical Design 

Hired on a freelance basis for Assistant Design and Development of tech packs including BOMs and creation of spec sheets. Develop grade rules. Review and comment on prototypes. Textile design. 

Freelance Technical design. Development. Print & pattern design

- Assist Head of Design with creation of Tech Packs including: CAD sketches, BOMs, Specification Sheets, Grading.
- Create artwork for trims such as care and content labels, hang tags and stationery. 
- Lead fittings: Comment on details, construction and fit. Fit leather samples on model and make adjustments to the specs and update the tech pack Ensure fit standards and consistency is maintained across the collection. 
- Measure and QC SMS samples as they arrive in LA. Communicate any issues to the factory.
- Measure and track pre-production samples as they come into the office. Communicate any issues to the factory.
- Label all fit samples with tickets to indicate date received, general comments applied in fitting, next steps (for example, another fit required, request PP sample, OK to production, etc.). 
- Own style master, creating style #s and maintaining accuracy of the style data base based on garment composition. 
- Refine and suggest areas of improvement for current process / procedures.

Freelance Assistant Design and Technical Development

Hired on a freelance basis to assist Head of Design. Textile & print design. Prepare BOMs, tech & trim packs. Ensure proper size specifications, construction, fit & style details were followed. Ensure consistency in design elements by color matching between fabrics, Pantone chips, lab dips & trims. Photo-editing, color-correcting & retouching.

Freelance Product Development. Print & pattern design

TLE is a luxury eco-conscious (apparel, accessories & apothecary) lifestyle brand. Responsibilities include: create tech packs, spec garments, review prototypes. Textile design. Source & negotiate materials, packaging, components, printing, trims & factories - domestically & internationally. Manage & facilitate all production operations from design to market launch - lead production team, implement production schedule, visit factories. Develop product costing. Ensure all wholesale
orders are entered accurately - create invoices & place POs. Help drive sales through showroom exhibition. Met major delivery deadlines. Provide client services – retail & wholesale. Train new team members. General office management.

Assistant design. Development. Project management

Design & development for international lifestyle brand: swimwear, wetsuits & apparel. Textile design. Trend research. Create
tech packs, prototype & SMS review, manage WIP & production timeline. Ensure production schedule & delivery deadlines are met by working closely with all production contacts; factory visits. Develop costing & product descriptions. Manage all aspects of annual budget, invoicing & PO’s. Marketing & branding: design lookbooks, linesheets, hangtags, promotional materials, curate product & lifestyle imagery, populate company website. Participate in sales operations & attend major
tradeshows, trunkshows & fashion shows. Develop & maintain relations with clientele. Train & supervise new team member.

Founder. Creative director. Project management

ASHLEY CHASE is a Design, development and project management consulting at Ashley Cassandra Design Studio in Venice, CA.

ASHLEY CHASE

ASHLEY CHASE

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