Art Abasolo

As an Award Winning Creative Director, I am responsible for strategy, integration and execution of advertising and branding campaigns. I lead a diverse team of engineers, graphic designers, copywriters and sales professionals to ensure the success of Snap Circuits, Elenco's award-winning product line. I oversee the creative process, provide art direction and serve as lead photographer for retail advertising, trade show displays, catalogs, brochures and website imagery. Responsibilities: Conceptualize ideas; assign projects; establish budgets; manage deadlines Influence corporate strategic planning Develop client and vendor relationships Hire and train creative staff Advanced Skills: Strategic Thinking Creative Problem-Solving Effective Communication Planning and Organizational Skills

In my role as Senior Graphic Designer, I serve as principle creative for Maurice's premiere fishing and fitness brands: SouthBend, Hurricane Salt Tackle, Matzuo America, and Zon Fitness. -Create compelling design projects and manage initiatives from start to finish; ensure deliverables are consistent, cohesive, and on-time -Conceptualize and develop compelling designs that support strategic marketing goals while maintaining brand consistency -Collaborate with design peers, marketing groups and cross-functional teams -Design marketing collateral, catalogs, brochures,posters, magazines and ads -Develop package designs and communicate with overseas manufacturing -Design exhibits for domestic and international conventions and trade shows

Brunswick Bicycles, a division of Brunswick Corporation, marketed bicycles with well-recognized brand names via mass merchandisers, sporting good superstores and independent bike dealers. As a Graphic Designer and Photographer, I was tasked with creating cutting-edge colors and graphics for bicycles and juvenile products for Mongoose, MGX and Roadmaster. -Performed product styling for diverse bike categories, from tricycles to titanium road bikes -Designed juvenile product package/carton and POP displays -Shot conventional product/catalog photography

Owned and operated one of the midwest's first premiere indoor skateparks. Received national attention and recognition from the action sports community for positively effecting the interest and growth of the skating industry. -Operations, maintenance, construction, marketing and promotion of all skatepark activities and events -Creation, promotion and production of national skateboard, inline skating, BMX Freestyle and pre-competitions, prior to the X-Games