Art Abasolo
Art Director | Graphic Designer | Photographer | Brand Builder
Greater Chicago Area | US
Interests
No information
Industries
Bike
Moto & Powersports
Skate
In my own words
— ArtCreative Director who develops products that break category norms and resonate with consumers and retailers.
Art Director who excels at converting design strategy into creative solutions for consumer products, packaging, POP, brand identity, merchandising and marketing collateral. Exceptional leader who enjoys managing people, projects and resources. Portfolio upon request.
Trajectory
Jun 2017 — Now
Art Director · Elenco Electronics, Inc.
As an Award Winning Creative Director, I am responsible for strategy, integration and execution of advertising and branding campaigns. I lead a diverse team of engineers, graphic designers, copywriters and sales professionals to ensure the success of Snap Circuits, Elenco's award-winning product line. I oversee the creative process, provide art direction and serve as lead photographer for retail advertising, trade show displays, catalogs, brochures and website imagery.
Responsibilities:
Conceptualize ideas; assign projects; establish budgets; manage deadlines
Influence corporate strategic planning
Develop client and vendor relationships
Hire and train creative staff
Advanced Skills:
Strategic Thinking
Creative Problem-Solving
Effective Communication
Planning and Organizational Skills
Sep 2010 — Jun 2017
Senior Graphic Designer · Maurice Sporting Goods
In my role as Senior Graphic Designer, I serve as principle creative for Maurice's premiere fishing and fitness brands: SouthBend, Hurricane Salt Tackle, Matzuo America, and Zon Fitness.
-Create compelling design projects and manage initiatives from start to finish; ensure deliverables are consistent, cohesive, and on-time
-Conceptualize and develop compelling designs that support strategic marketing goals while maintaining brand consistency
-Collaborate with design peers, marketing groups and cross-functional teams
-Design marketing collateral, catalogs, brochures,posters, magazines and ads
-Develop package designs and communicate with overseas manufacturing
-Design exhibits for domestic and international conventions and trade shows
Feb 2003 — Jun 2009
Global Senior Designer · Wilson Sporting Goods
As a Global Senior Designer, I was in charge of design, production and product development for Wilson's Golf & Racquet products and accessories. Global Revenue: $50M; Retailers: Target, Walmart, Sears, K Mart, The Sports Authority, Golf Galaxy, Dick's Sporting Goods.
-Concept, line structure and cosmetic design for 100 global products, including Golf Clubs, Tennis
Rackets, Badminton/Racquetball/Squash Racquets and Platform Paddles for men's, women's, youth and licensed character products
-Developed color and graphics for the global launch of new Wilson and premium Wilson Staff golf line products while upholding present market and sales trends
Jan 1999 — Dec 2003
Senior Creative Manager of Product Development · Pacific Cycle
As the parent company of such legendary brands as Schwinn, Mongoose and Kid Trax, Pacific Cycle delivers some of the biggest names in outdoor recreation. I was hired as a Senior Graphic Designer and Photographer in 1999, promoted to Creative Marketing Manager in 2000, and promoted to Creative Manager of Product Development in 2001.
-Managed in-house graphic designers, contractors and freelancers
-Developed ad campaigns and guided creative direction for premium bicycle brands
-Provided digital image database support for web designer
Jan 1996 — Dec 1999
Graphic Designer/Photographer · Brunswick Bicycles
Brunswick Bicycles, a division of Brunswick Corporation, marketed bicycles with well-recognized brand names via mass merchandisers, sporting good superstores and independent bike dealers. As a Graphic Designer and Photographer, I was tasked with creating cutting-edge colors and graphics for bicycles and juvenile products for Mongoose, MGX and Roadmaster.
-Performed product styling for diverse bike categories, from tricycles to titanium road bikes
-Designed juvenile product package/carton and POP displays
-Shot conventional product/catalog photography
Jan 1992 — Jan 1997
General Manager/Partner · S.C.R.A.P Skate Park
Owned and operated one of the midwest's first premiere indoor skateparks. Received national attention and recognition from the action sports community for positively effecting the interest and growth of the skating industry.
-Operations, maintenance, construction, marketing and promotion of all skatepark activities and events
-Creation, promotion and production of national skateboard, inline skating, BMX Freestyle and pre-competitions, prior to the X-Games
Activity
Education history
School of the Art Institute of Chicago
Photography
American Academy of Art
Graphic Design | Photography
