• Oversaw creative and technical execution for global video campaigns, managing timelines, budgets, and delivery. • Edited and designed content for web, social, product pages, and live events, blending motion graphics, music, and storytelling to elevate the brand voice. • Led media workflow development and transitioned the video production team to a fully remote model without disruption to campaign delivery. • Built and maintained GoPro’s 400TB media library, ensuring reliable remote access and standardized asset management across teams. • Acted as a key partner to internal stakeholders and external agencies, balancing creative needs with business goals and timelines. • Managed GoPro’s studio equipment inventory, including pre-release hardware, firmware testing, and production readiness for in-house shoots. • Mentored editors, coordinators, and designers, supporting a globally distributed creative team of 23 people. • Delivered QA, formatting, and distribution for paid media, ensuring technical consistency across high-volume campaigns.

• Shot and edited product videos and brand content for SportRx’s growing YouTube audience. • Grew the subscriber base by over 10x through consistent, high-quality uploads and increasing weekly video output. • Helped establish content strategy and optimized production workflows for faster turnarounds.

Producing video content for Pro-Tec by planning video shoots, filming & directing athletes, editing videos and publishing finished products on Pro-Tec's online channels.