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CoFounder/Head of Marketing - VPN

Marketing & Sales

Created a start-up from the ground up, focused on disruptive innovation in dietary supplements and gaming
performance
-   Coordinated and scheduled official launch of brand at TwitchCon 2018
-   Then coordinated attendance for multiple other gaming conventions, including Comic Con & TwitchCon 2019.
-   Led and now lead branding, marketing, communications, sales efforts and packaging direction for VPN Mega
Bytes, "first gummy for gamers".
-   Researched packaging and ingredient vendors for gummy and packaging which resulted in a proprietary and efficacious formulation
-   Created and now manage and optimize all social media profiles; Twitter, Facebook, Instagram
-   Creation, optimization or coordination of all content on all social platforms; includes graphic design.
-   Research gaming industry trends and monitor website analytics to optimize branding efforts for website
-   Created and now coordinate and manage #vpnsquad, which consists of influencers, streamers and content
creators.
-   Coordinate giveaways and contests on social platforms


-   Amazon Seller Account Management; consists of inventory, shipping, review/feedback response, keyword
optimization, and attributing social media promos to sales success
-   Graphic Design and Image Optimization for Amazon store, product listings, and other content
-   Facilitate partnerships, opportunities, sponsorships, and anything else focused on establishing brand
partnerships
-   Implemented a Discord community for better communication between partners and customers
-   Created relationships with major gaming personalities and organizations including Team Liquid, Immortals,
Travis Gafford and others.
-   Currently working on a rebranding and reformulation for a relaunch in 2022

-   Manage and optimize all social profiles and post announcements: LinkedIn, Twitter & Facebook
-   Manage email communications both internal and external - CTA campaigns & company newsletters
-   Manage Google Ads/AdWords campaigns & monitored analytics
-   Created, launched and maintained company website www.betternutritionals.com
-   Website design included copywriting and facilitation of photography and videography that was used for website
-   Assisted in designing and facilitating multiple tradeshow booth, ranging from 10x10 to 20x30 sizes (most recent design available to show upon request)
-   Designed informational brochures, catalogs, business cards, shirts, jackets, backpacks and promotional items
for tradeshows and events using Adobe Creative Suite
-   Assisted in designing and facilitating design features for our new office facility including a large branding piece
hanging in our office lobby

Head of Marketing

then promoted to Brand Manager 12/2020

-   In charge of all strategic business decisions regarding Vitamin Friends
-   Manage one employee who handles all of our shipping, receiving and inventory
-	Assisted in facilitating new website design and conversion from BigCommerce to Shopify
-	Managed and optimize all social media profiles; LinkedIn, Twitter, Facebook and Instagram
-	Facilitated partnership with Pivot CMO for Facebook Advertising that resulted in an increase in brand presence
and native ecommerce sales.
-	Write copy, optimize or facilitate creation all images used on social media platforms (Using Adobe Creative Suite)
-	Coordinate influencer, sponsorship and partnership efforts; collaborations and affiliations
-	Coordinate paid promotions, giveaways and contests on social platforms
-	Research tradeshows in order to strategize best industry opportunities for brand visibility, assisted with various designs for tradeshows as well
-	Assisted and coordinated rebranding of packaging and messaging
-	Copy writing for email marketing and messaging to Vitamin Friends newsletter subscribers
-	Solely handle customer service for brand through website, social media, and Amazon Seller account and phone
-	Amazon Seller Account Management; consists of inventory, shipping, review/feedback response, attributing
social media promos to sales success
-	Amazon Sales growth from $800k in 2019 to 1.2 million in 2020, 1.9 million in 2021 and project 2.2 million in
2022.   -	Graphic design and image optimization for Amazon store, product listings, and A+ content
-	Optimized Amazon Advertising campaigns; keywords, bidding and new product campaigns then facilitated a
partnership with Blue Wheel Media in order to strengthen our Amazon Advertising presence
-	Facilitated affiliate and wholesale partners to increase sales and brand extensions
-	Facilitated and managed relations for international expansion of our product line
-	Recently facilitated project with Coca-Cola that involved licensing, creating, producing the first Powerade & vitaminwater gummies - currently working on go-to-market strategy.

-	Responsible for managing and increasing revenue on new and high performing media partners
-	Leading market research and data analysis for current and future media trends
-	Commercial creation/editing using various Adobe applications

Network TV Media Account Representative

Intern

Event Coordination Intern

Anthony Tyre is a CoFounder/Head of Marketing - VPN at Better Nutritionals in Norco, CA.

Anthony Tyre

Anthony Tyre

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