Anthony Solorzano

Responsible for the creation of the marketing and sales strategy for the Laguna Beach Million Dollar Home Raffle. Duties included identifying target markets, conducting market research and building a sales force. Implemented new analytical data collections to help better understand the customer. Created a method for tracking marketing campaigns and their effectiveness. Also assisted in the implementation of a new CRM and phone system.

Led the expansion of various education and professional development programs to DSF’s new Los Angeles region. Worked to form educational partnerships with six new municipalities and four LAUSD regional superintendents. Worked closely with Discovery Cube Los Angeles Board Members to leverage existing relationships to help ensure success of proposals. Responsible for furthering the awareness of DSF through the identification and cultivation of new membership driven professional networks.

Tasked with turning around the eight team member Group Sales department from an underperforming call center with high turn over to a calculated and efficient sales team. Helped design and implement a new sales strategy for prospect identification that increased revenue while decreasing outbound sales calls by 60%. Increased employee morale and nearly eliminated turnover. Consistently met and exceeded monthly and quarterly budgets across a wide range of product categories. Continued to manager partners and public affairs outreach from previous role.

Focused on expanding the DSF’s educational outreach programs through partnerships with forty municipalities, fifty five special district and two private waste haulers totaling $1,000,000 in added revenue. Supported public affairs efforts throughout Southern California. Helped facilitate the public-private partnership that led to Discovery Cube Los Angeles. A member of the Grand Opening Team tasked with forging community ties and encouraging involvement with the new location. Responsible for the reporting and analysis of various metrics that were requested from various partners.

Worked as art of a team to meet budget goals set by CFO. Was responsible for marketing and bookings of education programs throughout Southern California. Assisted in the hiring process that led to the formation of a team that set an all-time attendance record of 75,041 children in the 2011 fiscal year.