Anthony Scaturro
Executive Manager
Laguna Niguel | United States
Skills
- Leadership
- creative
- Strategic
- Critical Thinker
Interests
Music
Photography
In my own words
— Anthony<p>Results-driven executive with a proven track record of scaling businesses and a passion for brands building, Excels at driving revenue growth and exceeding company expectations.
Extensive experience managing key accounts from wholesale specialty to key national accounts and eCommerce. Extensive experience managing domestic and international sales and distribution. Expertise also spans marketing, product development, and P&L management. Skilled at leading and negotiating complex deals. Manages cross-functional teams to align the company’s strategic objectives and goals. A driven yet empathetic leader committed to fostering a positive, high-performance, culture that encourages individual growth and team success.</p>
Trajectory
Jul 2024 — Now
Vice President & GM · Surftech and NSP
Guide Surf Technicians, LLC. and its brands, Surftech and NSP, into the future, leveraging a legacy of superior products developed in collaboration with legendary board shapers and product developers.
• Responsible for the management, operations, and execution of strategic plans to achieve and exceed business objectives for the Surftech and NSP brands Surftech and NSP)
• Oversee sales and marketing teams to maximize performance and drive revenue growth.
• Focus on driving overall growth and profitability while maintaining the highest standards of excellence, and customer satisfaction.
• Ensure cohesive and streamlined communications and performance across cross-functional teams.
• Foster an environment of operational excellence, driving efficiency and effectiveness in all areas.
• Cultivate and manage relationships with key domestic and international accounts, strengthening partnerships with licensees to create value and meet stakeholder expectations.
Sep 2022 — Jul 2024
Executive Vice President · Carve Eyewear
Developed the U.S. market for CARVE Eyewear, expanding penetration in wholesale and B2C channels.
• Recruited and trained a high-performance sales team increasing revenue 45% YOY.
• Implemented marketing strategies resulting in wholesale growth and 98% increase in B2C YOY.
• Expanded wholesale distribution with specialty, key accounts, DTC, and eCommerce.
• Established and maintained strong relationships with key customers.
• Managed cross-functional teams to ensure alignment and synchronization of relevant teams.
• Analyzed KPIs to track sales performance, identify areas for improvement, and took corrective actions.
Nov 2020 — Feb 2022
President · SP United USA, Inc
Established SP-Connect as a leader in mobile-enabled smartphone cases and mounting ecosystems.
• Recruited and trained a high-performance sales team increasing revenue 45% YOY.
• Implemented marketing strategies resulting in B2C growth of 98%.
• Expanded wholesale distribution with specialty, key accounts, DTC, and eCommerce.
• Established and maintained strong relationships with key customers.
• Managed cross-functional teams to ensure alignment and synchronization of relevant teams.
• Analyzed KPIs to track sales performance, identify areas for improvement.
Jun 2017 — Dec 2021
Consultant / Brand Strategist, BIC Sport · Tahe Outdoors France
Led business development and global brand expansion for SIC Maui, a division of Tahe Outdoors, establishing SIC as a leader in premium water sports.
• Set annual merchandising, technical and graphic design briefs.
• Developed annual strategic marketing plan and managed internal and external marketing teams.
• Managed product development and cross-functional teams ensuring timely product delivery.
• Managed factory negotiations and global pricing.
• Developed strategic marketing program to support go-to-market strategy exceeding revenue targets.
• Implemented new technology platforms and line extensions improving competitive positioning and increasing market share.Led business development and global brand expansion for SIC Maui, a division of Tahe Outdoors, establishing SIC as a leader in premium water sports. • Set annual merchandising, technical and graphic design briefs. • Developed annual strategic marketing plan and managed internal and external marketing teams. • Managed product development and cross-functional teams ensuring timely product delivery. • Managed factory negotiations and global pricing. • Developed strategic marketing program to support go-to-market strategy exceeding revenue targets. • Implemented new technology platforms and line extensions improving competitive positioning and increasing market share.
Jul 2003 — Jun 2017
CEO/President · Flow Sports, Inc
Developed overall business strategy for Flow Sports, Inc. including brands Flow Snowboarding and SIC Maui.
• Set annual budgets, pricing, and programs to achieve revenue and margin targets.
• Led technical product development, merchandising, and marketing teams.
• Managed supplier relations, pricing, and contract negotiations.
• Handled legal matters, including athlete contracts, business agreements, IP, and products liability.
• Achieved status as the second-largest snowboard binding brand gllbally and top 5 global brand in units sold all categories.
• Established SIC as an industry leader, receiving numerous awards including “Brand of The Year.”
• Managed the divestiture both Flow and SIC brand assets.
Activity
Projects
SIC Maui
Flow Snowboarding
Changing Tides - Flow to SIC
Education history
Bunker Hill Community College
Associates
Salem State College
