• Manage Gear product line of owned brand and third-party items in the U.S. market including bike gear, rider gear, components, casual and performance apparel, and accessories. • Draw on deep understanding of market demand and evolving consumer needs as well as developing competitive analysis to determine strategy which informs item mix, color variations, pricing, and product positioning. • Work with Business Manager and Purchasing team to drive revenue in Gear program, utilizing third party data and internal reporting. Continuously refine Gear lineup based on latest sales data and market insights. • Oversee product life cycle from item creation to initial QC, launch, and through to discontinue status. • Drive product development for in-house projects in tandem with Product Design and Engineering teams. Collaborate with Marketing, Ecommerce, and Sales teams to develop go-to-market strategy for new products including setting pricing, asset creation, and merchandising strategy. Notable launches include global H2Pro bikepacking bag line and first ever Giant USA-driven Cuore men's/women’s apparel across MTB, Gravel, and Road segments. • Develop and maintain third party vendor relationships. Identify, evaluate, and negotiate new vendors/ new products with a keen eye on margin. Key partners include Kuat, SRAM, Maxxis, Feedback Sports and Unior Tools. • Perform strategic market travel to understand current performance and identify emerging industry trends per region. • Create and deliver product training presentations to Sales team, retail partners, and other stakeholders to support product launches and season updates, during Giant Retail Academy, and at key events and trade shows throughout the year. • Built a repository of Product resources. Generate sales tools and other materials such as internal FAQ database, Top 100 selling items by category, compatibility charts, timelines, and full product details.

• Actively sold appropriate outdoor gear to meet both customer's personal goals as well as internal sales numbers. Input orders, processed payment, and created accounts. • Provided customer support related to product specs, warranties, promotions, and returns. Kept detailed notes in internal ordering system for colleagues' reference and ease. • Continuously increased technical, product, and industry knowledge. Received brand downloads and training from companies including Salomon and CamelBak.