Anthony Fernandez

Worked closely with our corporate partners as a licensee from original design concepts to final product Corresponded with international factories and vendors in the development process throughout seasons Fulfilled the needs of various accounts worldwide in the development of exclusive capsules and collections

Collaborated with designers to execute the best creative concepts across all men’s categories Researched and prepared competitive advertising utilizing both online and print resources Pitched new creative ideas to directors in order to heighten brand awareness

Conceived, developed and delivered speci?c artwork for kids' graphic tees and other categories Created innovative print techniques for various fashion pieces that are trend right and timeless Collaborated cross functional teams on various SMU projects

Developed concept boards, color, theme and designed the line for both brands simultaneously for all categories Responsible for creation of tech packs and the development of all trims, labels, and hang tags Reviewed protos and samples and made necessary comments to production to ensure quality