Anthony Caputo

Lead client work from start to finish, guiding a project team of designers in the conception, design, and execution of visual materials that drive sustainable behavior change and help clients accomplish their growth goals. • Spearheaded the design of diverse and inclusive training materials for top brands, including Coca-Cola, Abobe, McKinsey, and Salesforce, to deliver high-quality design solutions. This involved engaging with stakeholders, gathering requirements, and maintaining effective communication throughout the project. • Fostered a collaborative and supportive work environment that enabled junior team members to develop their skills and produce high-quality work.

Developed and executed creative to enhance identity and positioning for clients across various industries. I leveraged a strong blend of creativity, strategic thinking, project management skills, and an understanding of marketing principles to deliver impactful branding solutions. • Achieved sales growth and educated health-conscious audiences about the benefits of a new beverage by implementing a provocative digital campaign. This attention-grabbing approach captured the interest of wellness seekers, with a bold headline and dynamic creative while effectively educating them on the immune-boosting power of turmeric. • Strengthened the brand equity of an award-winning law firm by developing a powerful logo design and a refined multi-channel approach, spanning print, OOH, social media, and website UI/UX. • Increased the outreach efforts of a successful Medtech investor through the implementation of a sophisticated layout, tasteful photography, detailed infographics, and dynamic icons, resulting in a visually compelling presentation that effectively highlighted the investor’s key strengths and accomplishments.

Launched and developed a platform that connects offices and co-working spaces with healthier snack and beverage brands, resulting in increased access to nutritious options for consumers and valuable feedback for brands. • Established a strong branding strategy and identity by creating custom logos, packaging, uniforms, social media presence, and a consistent brand voice. • Achieved significant improvements in brand recognition and customer loyalty by implementing participation incentives and attractive prize offerings. • Managed high-profile clients including Starbucks, ONE Bar, Skinny Dipped Almonds, Popchips, Pure Leaf Iced Tea, and Smart Sweets, ensuring their satisfaction with our services and maintaining strong business relationships.

Head of creative for a boutique experiential marketing agency, spearheading the development of inventive and immersive experiences specifically tailored for brands in the CPG, fitness, spirits, and consumer products industries. • Facilitated brainstorming and team ideation sessions that drove collaboration, open communication, and strategic, creative results, ultimately leading to the development of innovative ideas and solutions. • Managed the development of business development presentations, crafting effective pitches for both new and existing clients resulting in increased business opportunities and revenue growth. • Selected team members and freelance consultants based on their individual strengths and skills, and effectively delegated tasks to them based on their areas of expertise.

Led a small creative team at a boutique marketing agency specializing in engaging and interactive experiences for consumer product and licensing brands. • Evaluated market trends to develop innovative marketing strategies for renowned brands, resulting in increased brand awareness and improved market positioning. • Managed the collaboration with third-party vendors in developing concepts, themes, and build-outs that aligned with established guidelines, ensuring a consistent and cohesive brand experience. • Crafted effective pitches for both new and existing clients resulting in increased business opportunities and revenue growth. Sourced and managed a team of freelance consultants, leading to the seamless delivery of exceptional services for our clients, characterized by high quality and client satisfaction.