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Founder/President

Executive

Award-winning marketing professional with 20+ years of experience developing transformative, insight-driven work for Fortune 500 companies and startups alike. Proven track record of continuously outperforming established industry benchmarks and driving exponential sales and growth for clients. Passionate about courageous leadership, mentorship, and purpose-driven work. Specialties: Brand Strategy and Planning, Client Management and Relationship Building, New Business Development, Collaborative Leadership, Team Management and Employee Development

Brand experience: Samsung, Chicken of the Sea, Genova Seafood, Evivo Health, Hard Night Good Morning, Mattel, Pearls Olives
•   Lead social strategist and planner for Evivo Health, an infant probiotic startup. Responsible for developing and implementing
paid social media strategy attributed with delivering 71% of all brand transactions vs. all other marketing efforts combined.
•   Developed and implemented paid social media strategy for Hard Night Good Morning skincare. First 90-days in market resulted in a 1,580% increase in conversions, 2,277% increase in website sessions, and a 2,200% increase in new website visitors vs. 90-day prior period.
•   Led discovery process, competitive audit, target audience segmentation, and content strategy for The Family Coppola new business initiative on behalf of E29 Marketing. Agency advanced as one of two agencies to the final round of the RFP.
•   Managed all social media platforms for Chicken of the Sea Sea the Possibilities campaign resulting in more than 100M social media impressions (paid and earned, 189% of goal.)  Campaign won the 2016 Stevie Silver Award for Consumer Marketing Campaign of the Year and 2016 Davey Silver Award for Best Promotional/Integrated Campaign.



Brand experience: Sony Consumer Electronics, thinkThin
•   Organically doubled business from $1MM retainer with Sony Retail division to include $1.2MM in incremental project work.
•   Secured RFP win of $1MM in un-scoped project work from Sony Direct division. Developed hyper-local, multi-channel influencer campaign designed to drive incremental sales and foot traffic to retail stores. Campaign increased YoY store sales by 19% and store traffic by 11% and exceeded social media impressions and ROC benchmarks by 90% and 415% respectively.
•   Account lead for thinkThin, a female-targeted lifestyle brand focused on creating good-for-you foods. Led brand identity and immersion sessions and developed and implemented new brand architecture. Developed thinkThin's first social media strategy and oversaw plan implementation.
•   Managed thinkThin website redesign from site map and UX development to final build out and launch. Worked closely with strategic analytics team to help create SEO strategy for the site.

Management Director

Brand experience: Wrigley brands (Extra, Life Savers, Skittles, Starburst)
•   Director of national consumer promotions for Wrigley confections brands and Extra. Responsible for strategic planning, development, and implementation of national consumer promotion plans.
•   Account lead for Multi-brand Summer Confections national promotion. Led development of Epsilon's first promotional microsite. All digital KPI's developed for the program were exceeded and retail sell-in rates almost tripled vs. 2010 program.

Managing Director

Brand experience: P&G Target customer team, COVERGIRL, Max Factor, Olay, Pepperidge Farm, Pringles
• Responsible for the strategic planning, implementation and execution of retailer and channel-specific holistic shopper marketing
plans along the path to purchase. Served as agency account lead for COVERGIRL and Pringles national shopper marketing teams.
• Appointed shopper agency strategic lead for Destination Beauty, a P&G/Target co-branded initiative to reinvent the beauty department and overall beauty/personal care shopping experience at Target. Led to 2008 national rollout of redesigned Target beauty/personal care departments.
• Led new business win for Pepperidge Farm Goldfish national consumer promotions work. Responsible for concept creation, overseeing pitch process, and final presentation and sell-in to the brand team.  Concept was selected as one of the primary national consumer promotions for 2009 and became an evergreen program for the brand.

Account Director

Anne Summa is a Founder/President at Migration Marketing in San Diego, CA. View their experience, skills and work history on Malakye — the professional…

Anne Summa — Founder/President at Migration Marketing

Anne Summa — Founder/President at Migration Marketing

Anne Summa

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Education history

Indiana University

University of London