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HEAD OF ECOMMERCE

Marketing & Sales

Brought into the organization to launch every aspect of Direct to Consumer and eCommerce. It has been a perfect opportunity for me to utilize so many of my skill
sets to build something for an organization that has been successful in Brick and Mortar for 25 years.
I have successfully built and lead an amazing team of talent, re-platformed
Redbarn.com, re-launched the website with Direct To Consumer functionality and
optimizations, led the integration for eCommerce into the pre-existing SAP and
WMS systems, build the SOP and logistics for taking over fulfillment for Direct to Consumer orders, built and launched successful Growth and Acquisition
campaigns.
It has been an absolute whirlwind, but the reward is working for a company that
has an excellent mission, and seeing such rapid growth that we can barely keep
up with it!

Dynamic leader of e-business model marketing strategies to support theroad-map
company's overall	and objectives. Responsible for defining and measuring the key performance indicators, ensuring business performance
analysis, increasing LTV and brand equity while finding cost efficiencies across
overall budget. A focus on expansion of market share as the leader in after-market
ink and toner brands. Developed key strategies and execution to create a best-inclass
digital consumer experience while providing analysis about customer
acquisition, conversion, retention and customer satisfaction across all brand and
third parties website. Partnering with creative, design, finance, operations, to
ensure supply chain management, as well as operating, are working efficiently to deliver products to customers and drive sales.
Reporting directly to the CEO with 15 years of experience with online strategy and execution. Leader the Marketing Department eCommerce initiatives and strategy for the Internet Retailer 500 company. Influential part of the key decision-making
team for the company. This includes, P&L analysis, technology and re-platforming
systems, working with purchasing on inventory management, and performing due

Accomplishments:
- Growing a 3-person marketing team into an industry respected, top of class, eCommerce team
- Consistently increasing the Contribution to Fixed Cost year over year
- Leading the Marketing team through Magento 2 re-platform
- 15 years of experience in eCommerce and online Marketing strategy and execution
- 8+ years in managing a team and leadership training
- Strong background in Data and analytical marketing that leads to proven growth and success metrics
- Manage and drive Multi-Brand portfolios
- Responsible for a wide range of marketing budgets while backing into profitable ROAS, currently running a $20MM annual budget for eCommerce
- Shifting company focus and resources to build out a more profitable B2B growth strategy

VP OF MARKETING

Curated and provided several start-up companies with Launch Strategy
Plans
-   Contract work in full eCommerce audits resulting in growth around all important KPIs
-   Launched viral social campaign for a Fashion Brand that resulted in 1000% growth in first month of my engagement
-   Run hands-on campaign strategy and marketing audits
-   Helped organizations with hiring and re-structuring for eCommerce

INDEPENDENT CONSULTANT

Curated and provided several start-up companies with Launch Strategy
Plans
- Contract work in full eCommerce audits resulting in growth around all important KPIs
- Launched viral social campaign for a Fashion Brand that resulted in 1000% growth in first month of my engagement
- Run hands-on campaign strategy and marketing audits
- Helped organizations with hiring and re-structuring for eCommerce

CJ Affiliate by Conversant (formerly Commission Junction) is the global
leader in Affiliate Marketing, providing the platform, technology, and Account Management for Online Partner Marketing. The largest Advertisers and Publishers in eCommerce utilize the technology and platforms, as well
as strategic Account Management from Affiliate experts.

- Manage portfolios of 10  - 17 Advertiser Accounts
- Created Performance Reporting Templates still used by the organization for Managed Clients
- Successfully launched and managed several large brands, including
Intuit's first Affiliate program
- Provide growth strategy, planning, and reporting for Affiliate Marketing
Campaigns
- Lead Presentations and Client pitches

SENIOR ACCOUNT MANAGER

CJ Affiliate by Conversant (formerly Commission Junction) is the global
leader in Affiliate Marketing, providing the platform, technology, and Account Management for Online Partner Marketing. The largest Advertisers and Publishers in eCommerce utilize the technology and platforms, as well
as strategic Account Management from Affiliate experts.
? Strategic Leadership, Women	-   Manage portfolios of 10 - 17 Advertiser Accounts
Communication   -   Created Performance Reporting Templates still used by the organization
Stanford University, Stanford, CA   for Managed Clients
? Executive Business Program, -   Successfully launched and managed several large brands, including
Innovative Marketing for	Intuit's first Affiliate program
Strategic Advantage
-   Provide growth strategy, planning, and reporting for Affiliate Marketing
Campaigns
-   Lead Presentations and Client pitches

SR. ACCOUNT MANAGER

Anna Kemp is a HEAD OF ECOMMERCE at REDBARN PET PRODUCTS in Lakewood, California.

Anna Kemp — HEAD OF ECOMMERCE at REDBARN PET PRODUCTS

Anna Kemp

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