Lifestyle

Freelance Consultant

Specialist & Consultant

Directed Product Management, Sales and Marketing Teams to launch and deliver Global Sport and Brand Collections of Apparel & Accessories.

Key Responsibilities and Achievements :

-	Lead Business Planning and Budgeting with a Team of 7 Direct Reports.


-	Lead Development and Production of 11 Product Lines for Formula One, Soccer, and Athletes Sports and Fashion Apparel.
-	Bundled All Red Bull Consumer Product Purchasing Activities into one Department.
-	Implemented Cost Savings by Setting up a Purchasing Competence Center.

-	Set up E-Commerce, B2B, and Retail for Red Bull World Store and Red Bull Fan Shop..
-	Set up and Developed Business Units for USA And Brazil.

-	Lead Negotiation and Acquisition of Licensing Agreements for Red Bull Sport Teams.


-	Planned and Implemented Marketing Activities from Retail to E-Commerce.
-	Established new Red Bull World Retail Concept in Select Airports.


Business Development, Brand Building, Merchandising & Licensing, Marketing & Sales Strategy

Ann-Kristin Erdmann is a Freelance Consultant at Consultant in La Jolla, CA. View their experience, skills and work history on Malakye — the professional…

Ann-Kristin Erdmann — Freelance Consultant at Consultant

Ann-Kristin Erdmann

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Education history

University of Jena

University of Ulm