Jun 2015 — Now
Retail Sales Lead - Manager ·
Oakley• Customer service leader, responsible for coaching staff in customer service, sales, and product knowledge.
• Responsible for all eyewear in store, including visual directives, inventory counts, and training associates on Oakley eyewear and goggles.
• Responsible for maintaining a high level of sales and conversion while exceeding YOY goals.
• Helped maintain and improve the store’s conversion rate from consistently 22% to upwards of 30%.
• Manage associates on the execution of daily tasks.
• Maintain daily record of all transactions and generate reports for the Store Manager.
• Aide and assist in visual merchandising, marketing, promotions, eyewear and soft good presentation.
Jul 2013 — Now
Owner / Designer · Anjel Skull
• Responsible for all designs and production, photography, marketing, social media, PR, and brand image.
• Organize workload, including construction, finishing, pressing and shipping of made-to-order women’s lingerie.
• Work closely with national stylists with everything from initial collection concepts to adapting final products for individual clients.
• Products have been published in, but not limited to: GQ Asia, Galore, Diva Magazine, Playboy.com, UGLY Magazine.
• Featured in Dawn – ‘Billie Jean x Dance” music video, #2 on iTunes Video.
Dec 2013 — Jun 2015
Retail Sales Lead / Marketing · AMER Sports - Salomon & Suunto
• Leader in training new hires on customer service, sales, and product knowledge.
• Expert knowledge and strong understanding of the Outdoor Industry and the technical aspects of products associated with: Trail running, hiking, and snow sports.
• Leading Suunto Sales Associate for North America with the highest retail sales.
• Sales and customer service driven with proven results, continuously the number one sales associate.
• Responsible for merchandise replenishment, organization of stock room and flow of the sales floor.
Dec 2010 — Nov 2013
Marketing Manager · Hilton Hotels - Worldwide
• Proposed and implemented marketing plan and strategies to promote revenue growth generate development and profit opportunity.
• Designed and executed the development of marketing plan/projects, including property photo shoots and new brand collateral, copywriting of: print ads, 3rd-party channel conversion, and brand specific changes.
• Responsible for Local, National and Corporate communication/ Public Relations; to include both renovation and rebranding of Hilton Salt Lake City Airport to DoubleTree by Hilton Salt Lake City Airport.
• Worked with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites.
• Worked closely with Sales Managers to develop regional and national trade show strategy and execution plan.
• Developed all print and online advertisement campaigns designed to increase awareness of the Hilton Salt Lake City Airport’s guest rooms, meeting room space, and amenities.
• Increased online presence of the Hotel 260% on Google search results.
• Maintained all social media outlets including Foursquare, Yelp!, Facebook, Twitter, and Instagram.
• Managed website content management system (CMS) to oversee and implement content changes via CMS or partners to maintain website marketing budgets.
• Monitored marketing trends, tools and applications specific to the hotel industry.