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Chief Marketing Officer

Marketing & Sales

I am a highly driven and dedicated leader that has a passion for building bold, world-class brand, product, and consumer experiences underpinned by modern creativity. I help brands predict and strategize for disruptive future opportunities and create new strategies for sustainable growth. In a world where average products for average people dominate the landscape, it is my goal to challenge brands and consumers to think outside-of-the-box and aspire for greatness.

Brand list: Billionaire Boys Club, Ice Cream, Bee Line, Zanerobe, I Love Ugly, Neuw, Woolrich, Goorin Bros., Superdry, Velvet by Graham & Spencer, Duvin Design Co., Kollar, OAS, One Teaspoon + others

Chief Brand and Growth Officer

Lead strategies contributing to a 100% increase in average monthly sales revenue, an 85% increase in conversions, 13% increase in list growth, 5% increase in AOV, 10% increase in site traffic, 86% increase in brand impressions + engagement, and 12x ROAS

Brands: O'Neill, Lost Enterprises, Rusty, True Love False Idols, Metal Mulisha, FMF


Role
* Set and execute a modern, creative, data-driven marketing brand strategy that supports key objectives and drives omni-channel brand awareness, engagement and sales.
* Create organizational structure: recruit, manage, and develop best-in-class teams built on a culture that champions bold ideas, innovation, and forward-thinking
* Lead calendar, go-to-market strategies, product campaigns, in-store activations, brand storytelling, communications, PR, social media, influencer, partnerships, collabs, community-building, and events
* Establish, monitor, and refine all key business and marketing KPIs for optimal performance
* Partner with cross-functional departments to synchronize and synergize brand initiatives
* Maximize performance of sales and marketing programs to drive brand awareness, traffic, engagement, and growth
* Lead all aspects of content, social media, and influencer strategies to ensure brand and customer experience alignment
* Drive new customer acquisition through world-class brand storytelling, content, and marketing funnel optimization
* Identify growth opportunities and drive channel optimization
* Evolve strategies based on consumer insights, shopping behavior, market trends, competitor analysis, and new technologies
* Oversee content conceptualization, creation and brand messaging for multi-channel use
* Develop and execute a framework for brand partnerships and collaborations to drive hype, brand awareness, customer acquisition, and sales
* Contribute advances in new products, product lines, categories, and their go-to-market strategies
* Relentless focus on connecting the dots to maximize brand impact
* Digest, synthesize, and leverage information across the business to inform decisions, turn ideas into broader campaigns, and help functional teams drive greater impact in their day-to-day roles
* Work with finance to formulate, allocate, and manage brand P&L
* Set sales forecasts and hit monthly, quarterly, and yearly revenue targets
* Lead global expansion strategies into Europe, Asia, and South America


What I Bring
* 20 years of experience in the fashion industry with strength in creating and driving impactful marketing strategies and effective ecommerce and in-store experiences
* Demonstrated success leading sales and marketing campaigns utilizing innovative strategies that achieve results (sales, traffic, engagement, customer acquisition, ROAS, list growth, conversions)
* Deep multi-channel experience in creating and implementing strategies across wholesale, DTC, and third-party retail channels
* A highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating and inspiring others
* A natural story teller with a unique and distinct perspective
* Forward-thinking with a balance of analytical and creative thinking
* Ability to create efficient and effective processes that maximize skills and time to improve company performance
* Experience leading both start-ups and established brands for growth
* A solution-oriented mindset with problem-solving skills
* Thrives in a fast-paced environment with an ability to manage competing priorities with thoroughness while driving continuous improvements to meet the needs of a high-growth business
* Low ego, high ambition, dedicated work ethic, and a positive attitude
* Highly developed interpersonal skills and a passion for working with others
* Exceptional organizational skills; detail-orientated
* Unique understanding of both creative and analytical details
* Entrepreneurial - able to deal with ambiguity and work with little or no direction with flexibility and agility
* Extensive experience and knowledge of web platforms (Shopify, Klaviyo, Postscript, Attentive, Planoly, Monday, Slack, Asana, Later, Triple Whale, NuOrder, Salesforce)

Sales Manager

Andy Lee is a Chief Marketing Officer at Coming Soon Agency in Newport Beach, CA.

Andy Lee — Chief Marketing Officer at Coming Soon Agency

Andy Lee

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Education history

University of California, San Diego