Andrew Wickstrom
Creative Director, Brand Creator, Product & Graphic Designer · Andrew Wickstrom Creative
Templeton, CA
In My Own Words
Highly innovative and accomplished professional with extensive experience
in conceptualizing, developing, and overseeing creative projects.
Skilled in leading multidisciplinary teams, fostering creative collaboration, and driving visual
excellence across various industries. Proficient in crafting cohesive and impactful visual
identities, excelling in brand strategy, graphic design, product development, and 360°
marketing campaigns. Adept at establishing compelling brand narratives and ensuring
design alignment with strategic objectives. Passionate about pushing creative boundaries
and delivering exceptional results that resonate with audiences. Effective communicator;
possessing well-defined negotiation aptitude and the ability to establish strong professional
relationships with internal and external customers.
Work Experience
Creative Director Brand Creator Product AND Graphic Designer
Andrew Wickstrom Creative2007 – Present
Manage creative direction, including graphic design, product design, packaging, branding, and 360 marketing campaigns. Collaborate with diverse clientele ranging from individuals and small businesses to leading in-house teams within large corporations. Support and guide brand and product strategies to transform visions into reality, steering towards successful fruition. Pioneered the successful inception of 805 and Mind Haze brands within the Firestone Walker portfolio, driving substantial revenue and revitalizing organizational growth. Spearheaded end-to-end development of creative initiatives for ad campaigns, digital platforms, packaging, film, retail, and product branding at Firestone Walker, resulting in revenue generating brands. Designed and engineered the top-selling Fanning Sandal, showcasing innovation and craftsmanship, which contributed significantly to market acceptance and identified growth opportunities. CREATIVE DIRECTOR A: Templeton, CA 93465 EXPERIENCE CONTINUED
Art Direction & Packaging
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Deschutes Brewery2023 – Present
Collaborated with the Chief Marketing Officer and Innovation Brand Manager to ensure progression, improvement, and consistency in packaging for their Variety Packs and can designs. Additionally, I consulted sharing brand strategy and organization to help set Deschutes Brewery and its sister company Boneyard Brewery up for success.
Art Director
Firestone Walker Brewing Company2011 – 2022
Spearheaded end-to-end development of creative initiatives for ad campaigns, digital platforms, packaging, film, retail, and product branding. Defined visual identity for key brand categories, resulting in top revenue-generating brands 805 and Mind Haze. Oversaw Specialty Program and Brewmaster's Collective Beer Club, translating complex data into innovative design solutions. Fostered team growth through mentorship, ensuring creative excellence.
Freelance Consultant AND Footwear Designer
Deckers/UGG2009 – 2015
Engaged with VP of Product and PLM to lead seasonal product design, color, and material strategies. Focused on cutting-edge design, fashion trends, and material innovations, driving product excellence by integrating design, expansion, and manufacturing. Established emotional connections through authentic storytelling, elevating classics and iconic products. Demonstrated expertise in understanding consumer preferences and brand cohesion.
Senior Footwear Design Manager
Reef Caralsbad CA2002 – 2009
Led development of cutting-edge footwear line for the US action sports market. Engineered top-selling Fanning Sandal, showcasing innovation and craftsmanship. Analysed market feedback to optimize product acceptance and identify growth opportunities. Collaborated with sales teams and distributors, aligning strategies with brand vision and pricing. Ensured cost-effective design and presented products at trade shows and to key clients.
