Andrew Rodesney
Andrew Rodesney
Strengthening Brands Through Apparel, Storytelling, and Strategy.
Irvine | US
Skills
- Project Management
- Brand Architecture
- Strategic Planning
- Creative Strategy
- Product Marketing
Interests
men's fashion
Audiophilia
Cooking
Listening to music
Playing musical instruments
Woodworking
Industries
Fashion
Moto & Powersports
Music
Skate
Streetwear
Surf
Work experience
Driftwood Co. Design & Supply
Senior Account & Brand Strategy Manager | 06/2023 - Current
With Driftwood Co. Design & Supply, I have been responsible for overseeing client accounts, developing and deploying brand strategies, and ensuring the alignment with short and long-term business goals for both our clients and the company. I manage client relationships, lead strategic planning, and oversee the execution of marketing campaigns for social and web platforms. Additionally, I analyze market trends, identify opportunities for growth, and collaborate with cross-functional teams to optimize brand positioning and performance.
Kid Liberty
Drummer - Touring / Session | 07/2009 - 01/2023
Drums/Percussion
Album: 'Fight With Your Fists', Singles - "We Suck"
Label: Trustkill / Bullet Tooth
Distribution: Universal
Touring, production, marketing, sales
Printed Threads
Strengthening Brands Through Apparel, Storytelling, and Strategy. | 11/2021 - 05/2022
Manage key client accounts, fostering long-term partnerships and revenue growth, and supervise project execution, ensuring timely and cost-effective production.
Crucial Sound
Drummer / Production Assistant / Songwriter | 09/2014 - 10/2021
Instrumental tracking - Drums, Guitar.
Production
Civilized Sleep Solutions, Ivy Organics - Los Angeles
Brand Director | 07/2018 - 08/2021
Lead the strategic development and execution of a luxury, certified organic mattress and bedding brand, ensuring a cohesive and compelling brand identity. Oversee brand copy, photography direction, and web development using Shopify to optimize direct-to-consumer sales. Build and manage a strong wholesale program while maintaining direct customer engagement, ensure responsible sourcing, full traceability, and environmental compliance from raw material harvesting to final production. Lastly, to drive brand growth through strategic positioning, market expansion, and customer-focused initiatives in the luxury bedding industry.

Tankfarm & Co.
Visual Merchandiser | 06/2015 - 05/2018
• Develop floor plans and three-dimensional displays in order to maximize sales
• Curate store space in a story-telling and relatable manner, giving life to the brand
• Originally hired as a store manager, I have assisted in the development of infrastructure for the company, interviewing, hiring and training new employees, and was co-writer on all current and new company policies
• YOY growth has been over 20% and my annual sales to date exceed $135k between 2
DWNTWN Projects, Inc.
Store Manager | 10/2013 - 02/2016
• Direction of operations on sales floor - delegating daily tasks to employees to meet and exceed stores sales goals, keeping employees motivated to perform in the highest capacity
• Train employees to maintain a superior and professional level of customer service, as well as responsibility for the morning opening and nightly closing of cash register
• Merchandising and marketing aspects: to develop floor plans and three-dimensional displays in order to maximize sales, coordinate in-store or brand affiliated events, and provide creative for online marketing and social media platforms
Crooked Teeth
Session Drummer | 12/2015 - 01/2016
Drums & Percussion tracking, production assistant.
Sync Denim // Synchronized Living - Los Angeles
Brand Ambassador | 10/2013 - 12/2015
• Attend industry trade shows like Agenda and Liberty Fairs to represent brand in a positive light, and by doing so help to increase brand awareness and sales
• Furthermore, curate tradeshow booths to convey brand mission, lifestyle, and to highlight features and benefits of products
Betterluck
Drummer - Touring / Session | 08/2007 - 08/2009
4pc Pop-Punk outfit based outside of Houston, TX. 2 releases as a member: "Get the Spotlight EP" & "HATELOVELIFEPARTY" // Drummer and co-writer with Kyle Durst, Stephen Kornblit, & Chase Woods.
