Andrew Piasecki

Traveled throughout the entire eastern United States to create marketing material for the Kelty brand social media accounts. Effectively embodied the brand while representing the company in different outdoor and urban settings. Successfully produced four pop-up events hosted by retail accounts as well as booths at two music festivals while visiting retail accounts to foster relationships with outdoor retailers. I took part in the Kelty/Sierra Designs/Ultimate Direction Gear Rep #Vanlife tour during the summer of 2017. You can find out more about the tour by clicking here. During the tour I stopped at various shops setting up activations with vanlife speakers provided by Gear Junkie and I worked with the social media team at Kelty to produce content for their social media accounts while on the road. To see a full list of the activations that was part of the tour click here.

While working at INKWELL Media I managed our network of over 100 influencers. This network included names such as Jimmy Chin, Chris Burkard, Travis Rice, and many others. In total, I on-boarded over 25 new members to the network during the time I was at the company. Check out the Network page I managed while I was there to see the full roster of influencers. In addition to managing the network, I was also involved in various branded influencer marketing campaigns, which included brands such as Samsung, GH Bass & Co, GORE-TEX, and YETI Coolers among others.

I merchandised and maintained of all Patagonia products in store at the Boulder, CO location. Providing excellent customer service to all customers with everything they need to know about Patagonia clothing along with educating the customers about the environmental principles that Patagonia is known for.

-Assisted online customers with orders, processing orders, and helping customers with warranties and returns

-Assisting in the sales of a million skus through online channels -Creating and scheduling social media posts throughout the month -Recording and analyzing PPC and aliate revenue on a daily and weekly basis

-Set up and organized, trunk shows, sunglass demos, and industry nights promoting the Zeal Optics brand throughout Colorado

-Created and scheduled digital marketing material including social media posts, email newsletters, and weekly snow reports promoting tourism in Marquette County -Updated and wrote material for the MCCVB website on a daily basis

-Produced and edited marketing material for the Northern Michigan University website -Assisted in creating promotional literature by conducting interviews and writing articles for university publications